Category Archives: Oakland

Fruitvale Station

When I took public transit to a legal clinic near Fruitvale Station in hopes for help to contest an eviction notice my family and I had received this past January, I felt a growing sense of entering a new social topography that I didn’t often see–and not only because it was the first time I had experienced eviction or anticipated a legal confrontation with my landlord.  The oppositional landscape of the gentrifying city was immediate, but was most vividly concretized by seeing the altered transit map in the car I took to a legal aid office–where the name for the station I was headed was covered by a decal (in a glorious act of cartographic resistance) that renamed the station after Oscar Grant, who had been shot on its platform after taking part in New Years Eve celebration in 2009, by a white BART officer.  

The decal placed on the urban transit map  in the header to this post served to reorient the viewer to an urban landscape that had been changed by cycles of gentrification, many of which had propelled so many residents to the urban periphery in Oakland. Indeed, the city has created a new sense of the suburbanization of many neighborhoods erasing the presence of former inhabitants, it seems to engage the social geography of the city, and the guerilla-style renaming of the station served as more than a marker and a reminder of a past that resisted urban exclusion, or resisted the dynamics of urban change in a city where I suddenly noticed my own precareity on the way to my appointment with legal aid.

There was some comfort in the decal affixed to the wall of the car. It created a chasm in the landscape in that BART car, in some way echoing the huge urban rioting and unrest following the killing of a twenty-two year old in the city–rioting that recalled the uprisings in urban America after the assassination of Martin Luther King. Jr., when the army was called in to northwest Washington, DC to avert social catastrophe. The memory was still so hard to negotiate that only a decade after the event did BART’s Board of Directors name a road near the station after Oscar Grant, an alley between 33rd and 35th avenues, to mark that unnecessary death.  Rather selfishly, or out of fear, I was not thinking about the tragedy of his killing so much as the shifting landscape of Oakland and my relation to it.

The changes of rapid gentrification are beginning to be mapped by the Anti-Eviction Project, whose maps chart trace the residues of renters’ place in Oakland’s housing market.  The decal oriented me to the changing urban landscape of Oakland, and served as a reminder of the precareity of urban residents as cycles of gentrification forced many living near Fruitvale Station itself, to relocate, recording something like a residue of displacement, that echoed the adoption of a tree as the new urban icon, suggesting a suburbanization of much of urban space, known now for farmers markets and the “unseeing” of many of its earlier residents, and erased much of its urban past–and indeed erased their faces.

A sense of presence was announced with clear resistance in that sticker, commemorating the shooting of Grant, a young twenty-two year old whose shooting provoked a level of rioting and looting that was reminiscent of the rioting in America cities after the assassination of Martin Luther King, Jr, catastrophic disruptions that led to the army to restore security, was, to be sure, a protest against racial inequality and overt racism of the BART officer.  But the sense of instability that it registered in the transit map arrested me as a new site of orientation on a rapidly disappearing past, and as it somehow became an anchor or point of stability that orient me in the changing urban space, increasingly fluid and unsure, where I’d received an eviction notice in 2018.

The effect of cycles of gentrification–if not its engines–are evident in maps of the unlawful detainers served in the city in the past decade, and instability of the urban landscape that this has created.  Visualizations of massive displacement of renters in the Bay Area chart escalating evictions in amped up real estate markets.  The result is  suggests of the changing nature of the commons or of public space over the past decade, as Oakland emerged as a prime site of private residence and rapacious landlords, and the city became something of a microcosm of the heightened pressures that the Bay Area experienced.  The contracting commons is hardly able to be captured in point data.  But a map of unlawful detainers issued across the city suggests  the nature of the earth change, a swarm of ladybugs or less prosaic leeches feeding on the city’s neighborhoods, and ingesting its vitality:  the arrival of predators that occasion such unlawful detainers suggest that the economy of home ownership nourish a form of master-slave relations.  For across neighborhoods of radically different income levels, the shifting populations that have filled housing markets are mirrored by an ethnically shifting neighborhood, and a lowering of economic diversity.    Even in the cordoned off area of North Oakland where I lived, the invasion of unlawful detainers had been felt not only from afar, but within what was a formerly African American neighborhood where home sales approached and far surpassed $1,200,000 for a two bedroom.

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ladybug crowd.png

The extraordinary density appeared to track the outbreak of an epidemic or urban virus, the embodiment of the affliction of the city by landlord evictions mapped from 2005-15 seeming to be spread in strikingly uniform manner from North Oakland, where I lived, to Fruitvale in an evil effervescence or infestation of increasing gentrification and displacement of long-term residents.

Alameda Evictions

Over the previous years, I had only watched largely through maps at how evictions had transformed much of the East Bay–an area already fractured with strong social divisions–and the Bay Area at large.  But the foreclosure landscape that had transformed the Bay Area was something I hadn’t seen at first hand, but had suddenly become disorienting after receiving a 60-day notice to vacate the premises of what was my family home for almost fifteen years.

Unlawful Detainer Notices Filed, 2005-15

The surprise news had left us facing a legal landscape little familiar, but increasingly ready to reach out to social services with which we’d had no familiarity, and to face a landscape of landlord evictions that has been the byproduct of rising property values across the East Bay.  And so the ride to the social services non-profits that are congregated around Fruitvale Station, a community that has long been of special resilience, seemed the only hope we had of legal redress.  And the remapping of that station–where I headed on public transit–by renaming the station in gesture to a decade-old event piercingly revealed the unstable ground of social justice in Oakland, and made me feel better than since we were first served notice.  The alternate embodiment of that map, created by a decal, seemed a powerful gesture of resistance as BART approached Fruitvale Station, and I reflexively looked from the map to the panel that hung above the BART platform a few times.

east bay

Although my dispute with my landlord was resolved, if quite contentiously, the sixty-day move-out notice concretized the economic pressures that have rewritten Oakland communities, and the deep disparities between landlords and renters–and the increasingly adversarial roles of landlords and predatory buyers of buildings in the face of the promise of greater rents– reminded one of the possibilities of legal contestation or assertion of renters’ rights for many in a city where I’d been tensely aware how rents had increased immensely and property revaluations was actively pressing populations on something of forced migration to far flung suburbia from Modesto to Visalia to Fresno to southern California.  Arriving at Fruitvale Station to avail myself of public services was entering, if temporarily, into the unknown landscape of the disenfranchised.

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Filed under Bay Area, counter-map, mapping BART, mapping place, Oakland

More Better Mapping of Oakland’s Populations

OAKLAND

Maps have long been described or conceived as windows–analogous in ways to pictorial perspective–that invite viewers to look into a space in new ways.  But both word maps as the above, made of the names of Oakland’s almost 150 different neighborhoods, or more statistically derived data visualizations of the city are mirrors that present a less homogeneous or continuous image of the city that we want to see:  if the roughly type-set image above suggest a make-do approach of the somewhat scruffy post-industrial port city with big loading docks, but erase its dirt or drastically depressed areas with lively type.

Data visualizations offer mirrors of the city’s inhabitants and shifting neighborhoods that are both dependent on the source-data that they use, and how they obtained it, but also on the dynamic layers that digital mapping allows us to place as overlays on the base-map of the city’s mountains and shores.  While these maps are only as good as the data that they use, they reflect back some of the divisions in the city that we might not otherwise notice or want to see.

And while not based in prose in the same manner as the Ozan Berke’s word-map that nicely knit together the city’s 146 vastly different neighborhoods, they offer ways of reading the city’s multiple divides.  The increased data that is available from Open Oakland and other sources will doubtless offer further–and far more refined–images of the city’s deep differences and their bridging, and can serve as better and more detailed maps of its populations.  But in the meantime, the sorts of mirrors these maps offer can also provide ways to imagine paths toward a future for Oakland, and better understand ways forward in its public policies.  Many of them draw from the American Community Survey, created by the US Census and discussed in earlier posts, but all seek to focus attention on the city and to serve, as mirrors, to show differently refracted visions of its divides, in the hope that few distort Oakland’s diverse populations.

A famous image of the distinctly uneven distributions of Oakland’s inhabitants is clear in a recent mashup of maps of the Bay Area Rapid Transit system’s public transport map–or, more simply, BART map–with the very zip codes that the American Community Survey mapped, which offers a condensation of the remarkable disparities and differences between income, education, child health and life expectancy at separate stations on the same public transport lines:

BART Health Map:Life Expectancy at BART stops

While, to be sure, the system includes suburbs such as Walnut Creek or Fremont, its focus on the East Bay  immediately indicates the deep divisions in a city where a BART stop can take one between areas of over ten years difference in life expectancy, and two more stops down either line sees life expectancy rise by seven or eight years once again.  The huge rise in childhood hospitalizations because of asthma in the City Center–far greater than in Fruitvale–suggests the unique pollution habits of a city whose air quality is still shaped by its proximity to a port.

The image of the diverse city whose neighborhoods are bound together as one unit starts to reveal fissures when one examines its ethnic and voting distribution at a somewhat finer grain, adding to the historical variations in the picture of the city summarized and surveyed in an earlier post.  The problem of mapping those populations adequately, both to reveal the ongoing inequalities and spatial injustice within the city, is not inherent in the city’s structure or divisions, but something that compels visualization in a myriad of ways, and in which we can look for different understandings of the shifting nature of the city’s socioeconomic (and sociocultural) divides.  As well as mapping the lay of the land, mapping the habitation of space creates even more of a “mirror” on the organization of th eplace.

Census_Mosaic

The census mosaic only shows part of the inhabitants’ picture.  Indeed, perhaps a “racial dot” map can be rehabilitated, rendering one dot/twenty-five people, to create a rough distribution Bay Area-wide that respects the looser definition of “neighborhoods,” and does not impose strict racial segregation, as in this image by Eric Fischer, using red dots representing whites, blue representing blacks, green representing Asian and orange Latino populations, in trying to prevent  overlapping and blending of color-points,  and better to define neighborhoods as an ethnic or racial enclave:

Racial Map SF--25:dot Eric Fischer
Oakland Alone--Fischer

Fischer seeks to respect Bill Rankin’s cautionary words that boundaries of neighborhoods are never so stark as on informational graphics, and that a cartographical index of one dot for twenty-five people is better able to allow “transitions also [to] take place [registered] through gradients and gaps” in the map’s surface, suggesting an urban geography without clear boundary lines, clear spatial differentials clearly emerge across the neighborhoods of Oakland, CA:

And while the city was once historically predominantly black, or African American, in its population, one still found clearly define enclaves of blacks that are, sadly, starkly isolated in census blocks, based on results of the 2005-9 U.S. Census:

2005-2009 % Afr Am Oakland

One can map, in relation to the racial composition of the city, the relative percentages of kids in public schools, one index of its community, and the stark dividing lines created by some of its highways and major roads, which divide the regions of the hills from the flats, where few kids attend private schools.

Elementary School Kids in Private Schools

This is given much further definition by the map of those who have completed high school, already used in in my earlier post in a slightly different version, which suggests a chasm between cultures of neighborhood far deeper than race alone.

High School Graduation

Perhaps the starkest underpinnings of this cultural divide is a map using the 2010 Census to define an ESRI visualization, of the city’s divide in income levels in the city and outlying areas:

oakland's Income in bay Area

Which one can zoom into for the City of Oakland, revealing a clearer divide in incomes around  Highway 24, still using Census Blocks, that again reveals some intermingling albeit with sharp divergences in Oakland that stand in sharp contrast to the larger Bay area:

Median household Income East Bay-Oakland in it

To track a deep change in the population of the city that occurred in only recent years,  Pietro Calogero tracked racial displacement from many neighborhoods that illuminate this divide in incomes, around the aftermath o California’s housing crisis.  The map of foreclosed real estate in west and southeast Oakland, the former “industrial areas,” which stand in sharp contrast to wealthier areas in the hills, to illuminate an economic ravaging of the city that shows up in no other way in a simple map–and indeed masks innumerable individual stories of foreclosure and moving out:

Foreclosures OAK

Although perhaps the map of foreclosed houses is difficult to tie to race, Calogero comes closest to revealing stories with a map in choosing to map how African American families were in fact disproportionately effected by foreclosures, and how former African American neighborhoods were gutted from the inside out as residence became unsustainable:

African Americans and Foreclosure in Oakland

The effective narrative of racial displacement that these dynamic maps isolate and present is not only compelling, but raises questions of social justice–and perhaps of social justice and urban mapping.   Despite the broad interpretation of displacement, both when occupied by owner or purchased as an investment, the clear overlap between categories of race and foreclosure seems not only unjust, but a deep crisis, underscoring and mirroring the deep segregation that continues in so many American cities.

And the repercussions of this sort of segregation are evident in the apparent disenfranchisement of despair, revealed in this simple map of voter participation that Ofurhe Igbinedion so astutely thought to create from Alameda County electoral data, which shows a valley of voter absenteeism in an area where the 2010 voting held low potential or positive prospect:

Oakland Voter Turnout

(Igbinedion’s striking–and dismaying–map, reduced in size above, may be viewed in far greater detail here, and will be posted in full with a commentary at http://www.infoalamedacounty.org).

The huge fall-off in turnout among the same population of a territory of disclosure suggests a political disconnect scary in its dimensions, if sadly typical for most American inner cities.  But the cavities of voter turnout in an election for which turnout was itself particularly high–or just short of 75% (74.52%)–suggests a sense of a politics of abandonment.  What, indeed, did the election accomplish for a large percentage of the city?   What resonance did the candidates even hold, or could they hold?  The topography of disenfranchisement is arresting if not puncturing of a vision of a city united in its neighborhoods, and sort of undoes the unity of its own mapping of continuity.

It is a sort of inversion of density.  Mapping the density of population in Oakland by census blocks reveals not only clear neighborhood divides but a uniquely geographic dispersal of demographics, most dense between the freeways and thinning out to the hills and the flats:

Oak Pop Density

There may be real reasons for not living by the shore below the freeway:  the area is not only late-industrial, but the ships spewing sulfur dioxide and pollutants exceeding standards for vehicles that are registered in the United States create a spew of particulate matter over the downtown area not confined to West Oakland, but reaching in to Chinatown, Emeryville and the Downtown area, areas downwind of the port, in this truly terrifying map, posted in 2013 by Sarah Brady and Alfred Twu, and charting the sulfur dioxide and particulate emissions of ships, using the Port of Oakland Emissions Inventory:

oakland-port-and-highway-air-pollution-map

The map reveals regions with air pollution up to 10 times the national average a couple of miles from the port, but whose effects increase risks of cancer and asthma extending twenty miles inland, creating a poorly-known map of particulate matter as an argument to raise pollution standards in Oakland’s port.  Notwithstanding the much-vaunted clean-up of the Port of Oakland, which were aimed primarily at legal safeguards at the level of diesel particulate emissions–emissions that have been largely blamed for sever respiratory problems among local residents–which have indeed decreased from 261 tons to some 77 tons in seven years. (If this was a reduction of 70%, the stated goal of the Port is to further reduce the emissions by 80% by 2020; since July 2009, ships have been required to use low-sulfur fuels within twenty-five miles of the coast, however, and the sulfur-dioxide emissions tied to asthma are not likely to decrease.). And a clearer drilling down of this data–for long, but one station for monitoring air quality even exiusted in Oakland, on Grand Avenue and Poplar, revealing how a stream of heavy trucks with diesel engines that power through the industrial region, and emit particulate matter to Chinatown and Fruitvale:

tHoodline via Google

The data visualization of micrograms of particulate matter per cubic m suggests how much this “tale of two freeways” needs to be examined in detail, and how many questions of environmental justice that the unregulated emission of particulate matter deisel engines disseminates across urban streets: the citizen science group  West Oakland Environmental Indicators Project (WOEIP) is currently engaged in a more detailed study and analysis of West Oakland air quality which the Environmental Defense Fund has helped fund, and they will parrtner with UC Berkeley, to create a clearer distribution of particulate matter of different levels–including ultra fine particulate that can cross the blood/brain barrier–in different regions, with special attention to the possible impact of ultra fine in the exhaust entering West Oakland and other neighborhoods from the 880 freeway and McArthur Maze–emitting some 22 known carcinogens in the urban environment. Both traffic arteries move dangerously high levels of particulate matter through sensitive communities including schools, hospitals, clinics, and childcare centers, in what Emeryville City Council members have come to call a “Carpocalypse.”

MacArthur Maze/Bella Nathan

Despite the suspiciously long silencing of interrogating the clear environmental quandaries of living near freeways, and silence about the impact of the heavy trucking tied to the Port of Oakland on the nearby poorer industrial neighborhood, would the release of such an array of carcinogenic matter be tolerated in other neighborhoods? The demand to use the rail lines to transport coal through Oakland’s Emeryville and West Oakland to the revitalized Port could be placed on the back burner of future city planners and cargo terminal directors in decisive fashion if levels of particulate matter to which residents are exposed is found to reveal: although the Oakland City Council barred proposed handling and storage of coal and petroleum coke at the Port for Oakland Bulk and Oversized Terminal LLC at a parcel the Army abandoned in 1999 that is new the harbor, a ban supported strongly by the Sierra Club and San Francisco Baykeeper. (Any port workers with prolonged exposure would be exposed to even greater health risks.)

The ban is argued to constrain foreign and interstate commerce on which the Port depends, and the city cannot regulate or restrict; coal transit was only banned after the land parcel was purchased and local jurisdiction over rail-borne coal shipments are unclear, despite its potentially aggravating environmental effects: the city has only lost the suit, indeed, as the effects of coal trains have not been studied as a vector of air pollution, despite fears that coal dust could blow off the open-topped cars able to lose up to one ton of dust between mines and port, and release 60,000 pounds of toxic fine particulate matter, on top of the diesel fumes emitted by their locomotives.

Can maps prove that the open-air transport of coal, designed for export, indeed pose a significant public health danger for Oakland residents? Although adding further diesel fumes and coal dust to Bay Area air–especially the dust of bitumenous coal mined in Utah, which has been encouraged by the Trump administration, lifting restrictions on strip mining and extraction of coal that would travel through Oakland, for which the Utah Transportation Commission has been instrumental in negotiating export rights at Oakland’s terminal, without any consultation or contributions of Oakland city council or residents–in April 2015, or before the first hearings in Oakland to study the health effects of the transport of coal and coke, and a broad–over three quarters of Oaklanders–opposition to the transport of coal on railway lines increasingly close to city residences cheek by jowl and often running along I-880–adding significantly to already dangerous levels of particulate matter by diesel engines and open-air cars bearing coal to the Port of Oakland that is in many ways emblematic of the city’s old industrial zone. After a downturn in Utah coal production in 2009, and hopes located the expansion of opening new areas of mining and new mines in 2011, opening the former Grand Staircase Escalante National Monument was long on the front burner of the coal industry–long before Trump told supporters in Salt Lake that “very distant bureaucrats . . . don’t know your land, truly, and don’t care for your land like you do,” and technically oened the regions to coal extraction–even if few corporations have undertaken to negotiate with the BLM for exploring old mines to operate in coalfields that the state had mapped, as if to entice speculation back in 2008.

Utah, Annual Review and Forecast, Coal Production and Distribtuion

Although local jurisdictions are with limited authority over the goods shipped by rail companies like BNSF, but do have authority over marine export. However, most existing studies on coal transport examine different grades of coal through rural areas and populations,–not large cities already possessing dangerously high levels of particulate matter that are densely inhabited. (Oakland has in response terminated construction on the old Army base, but is currently faces suit again.). The question of rail lines that would carry coal-bearing freight in close proximity to schools, churches, parks, and residences in downtown Oakland–a site of commercial revitalization–may raise attention to environmental hazards that West Oakland would even face far more.

OSM map of Rail Lines and I-880 near Port of Oakland CA

The data visualization of micrograms of particulate matter per cubic m suggests how much this “tale of two freeways” needs to be examined in detail, and how many questions of environmental justice that the unregulated emission of particulate matter deisel engines disseminates across urban streets: the citizen science group Woing its own study of West Oakland air quality in partnership with UC Berkeley, with funding from EDF, to create a better visualization of how environmental toxins are released in high-traffic corridors, and create new demand for remediation and social justice.

It’s not uncommon to value (and inhabit) property away from the shoreline.  Examining relations between elevation and population density in the wake of the shifting consciousness of the relation between water-elevation and land-use after Hurricane Sandy, Stephen von Worley offered the following interesting alternative visualization mapping elevation and population density on a spectrum moving from white to yellow to orange to blue, to show the sharp divide between hills and flats in the East Bay:

Stephen Whorley, Elevation and Poopulation Density (2010)
scale von whorley

A nice register of how this space is actually used or perceived, and, equally important, moved through, based on a collation of the adjustments to Open Street Maps of the city, suggests the well-travelled nature of Oakland’s major arteries and downtown roads.   How might this be registered in the surface of the map? is a question that is nicely resolved in this map of Oakland’s self-mapping of its major roadways.

Oakland, McConchie-every line, every point- Oakland

Alan McConchie–Stamen design

The Open Street Map view of Oakland, rendered so distinctively by Alan McConchie, tells a perfect story of the inhabitation of Oakland’s space by its routes of mobility, recalling the sort of GPS-derived maps increasingly common from artists like Jeremy Wood, who practiced “drawing with GPS” as a line of work:  it would be interesting to be able to map street-use at different times of the day, if possible, though deriving data of the abandonment of downtown Oakland when dark is undoubtedly difficult.

The divergence of nighttime and daytime is evoked, if not measured, in Michal Migurski’s brilliant layering of a “heat map” of crime–based on police visits per unit of time–over an OSM template, both layered with a semitransparent streets that interact smoothly with the underlaid data; the combination of layers effectively allowed Migurski to adapt a heat-map of crime to downtown Oakland, using police visits per unit of time as a metric as part of his active and for its time particularly innovative Oakland Crimespotting, in the hope that the HeatMap APIs won’t obscure either context or specifics, and provide a legible text.

map-13

One could argue that this mapping of hot-spots excessively illuminates those areas of BART stops, where more police calls would tend to occur–and, in the case of 12th street and downtown, more street folks congregate.  But the increased number of calls provides a basis to register local attention to crime and property protection, or how the city sees itself.

WATCHING Oakland

And how Oakland maps its own crime, or tends to monitor its own possessions, is foregrounded in this striking map of the downtown density of security cameras, often placed in response to fears as much as evidence.  This final map of the installation of security cameras downtown points up the increased anxieties of its safety, almost in response to and the perceived need to monitor public life, and registers the odd dynamic of a downtown business zone that has few residents, and whose topography of suspicion vastly changes as one moves from daytime into night–when downtown is increasingly abandoned by workers or street populations.

We’re clearly fascinated by the different images of the city’s different composition and divides, and in understanding how best to work within them, or to heal them as best we can. The mapping of security cameras–if focussed in the downtown area–reveals a sense of deep divides, and a perceived in security, no doubt partly voiced as inadequate police coverage among businesses, as much as the city’s residents.  This map, also a mirror, in part doubtlessly contributes to the image Oakland projects, an image that is underscored by deep divide Eric Fischer revealed in his remarkable ‘Bay Area’ map of photographs uploaded by “tourists” v. “locals,” red v. blue, in a database that charts a tale of the visual interest of two cities:

Eric Fischer- Locals v non-Locals in SF:Oak

There are many other, more positive maps of the city’s populations, no doubt, and other mirrors that reveal great changes in the city’s diverse communities.  But only by understanding the lay of the land, as it were, and situation of these communities, can we hope to understand the unique challenges that the city faces.

The ambitious investment by a generous benefactor of a whopping $34 million in Oakland’s job-training and education efforts in the summer of 2015 may be the start of a broader investment in what the city has to offer.  The distribution of needed resources by the San Francisco Foundation seems both brave and smartly apportioned:  the decision to focus on specific neighborhoods, and improve the access of those regions to both in-school training and potentially productive housing to public health and from public instruction to community arts groups seems a good one, and breaks down along lines that the city could use, with East Oakland getting an important and much-needed injection:

OaklandOpportunityImpactOverview-1024x663

If many public services are lacking in Oakland–and the poor fit between local economy and job-training has been endemic to much of the city–this seems at least to be a fortunate and very well-intentioned start.

The huge impact on introducing training and resources for early childhood education, trauma and health specialities, and, in part, conflict resolution, provides an important start to break from the deep divisions that have long been present in public education, and the lack of needed resources for many public schools not located in neighborhoods that are able to subsidize or assist needed programs.

Impact on Oak Schools

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Filed under city maps, data visualization, environmental footprint, Oakland, urban racial divisions

Oakland Represented Variously: What We See When We Map Oakland’s Inhabitants

The range of ‘open’ online data that is available for a city such as San Francisco showcases the city’s clear definition of a public space.  Although there are plenty of spaces of local meaning and importance in Oakland, from the site of Occupy near the mayor’s office to nearby Chinatown and Lake Merritt, or from Fruitvale Station to west Oakland urban farms and on to Alameda, the fragmented nature of public space is difficult to map coherently.

When it comes to public space, the East Bay and Oakland–despite a rich variety of parks, an estuary, and increasing vitality of Jack London Square–is a polycentric sprawl, its former downtown interrupted by freeways, and open boulevards dotted with closed commercial centers, beauty supply zones, or dense interchanges.  This is in part due to how little the diverse areas and neighborhoods of the city know themselves.  How to map the inhabitants of Oakland, CA, given the considerable diversity across neighborhoods?  Does it exist as a unified social space, or what image of the city emerges?  By looking at some of the census maps of the city, and mining the range of information compiled in them by displaying their data in mapped form, we can process and digest the complexly variegated nature to view its population’s profile.  (Indeed, the problems of politically representing the complex composition of a somewhat divided city were revealed in the most recent mayoral election of 2014.)

The sprawling city challenges the abilities of the social cartographer as much as the post-modern space of Los Angeles, even in this real-estate view.  Maps of any scale organize social space by relevance, preparing a selective record of its inhabitation and revealing networks for ready consultation.  Maps of any scale create a simulacrum or construct of social reality, as much as simply orient their readers:  the city’s salient features highlighted and network of organization explained, omitting other spaces and residents. We might start by acknowledging how the below bird’s-eye view of Oakland from c. 1900, of unknown origin, celebrating the city’s settlement and early Bay Area Real Estate:  the engraving showcases an open urban grid as an area becoming future realtors to its shores:  if mostly green and largely uninhabited, presents a prospective view of the city-port as a commercial center, showcasing notable houses of prosperous residents that distinguished Oakland’s built environment, and beckoning viewers to its estuary and the man-made shores of its new Lake as if to shift our attention from the city of San Francisco.

Oakland 1900

Elevated or “bird’s eye” views praising urban identity and architecture such as this anonymous print had a long tradition.  Such imagined constructions that gained currency as encomiastic forms, often complemented by poetic paens to their social harmony.  If the artist who engraved and designed the elevated map is not known, the presentation of the city’s growing physical plant and street structure echoed the architectural elegance of earlier urban views, as the visual encomia to the elegance of architectonic form of Venice in the virtuosic perspective designed by Jacopo de’ Barbari circa 1500 of his own creation.  De’ Barbari exploited skills of perspective to craft a graphic and pictorial encomia to his native city’s architecture and burgeoning wealth to trumpet its social distinction; an earlier elevated view of Florence, sold by the cartographer and engraver Francesco Rosselli similarly celebrated and displayed the architecture of his native city.  De Barbari famously employed to evoke the harmonious order of his city, also lying in close proximity to surrounding wetlands, by displaying its distinctive harmony–vaunting its delicate socio-political balance figuratively by deploying his mastery of creating a previously unimaginable perspective to considerable effect, showing the density of its architecture in the watery surroundings.

Jacopo_de'_Barbari_-_Plan_of_Venice_-_WGA01270

Even if much of present Oakland seems a bit of a blank slate, whose territory expands from its port and the man-made lake built to beautify its urban estuary, the print of c. 1900 divides plots and settled acreage, as the surrounding images of buildings that testify.  This is not only a pictorial space, but an attempt–as the Rosselli and de’ Barbari maps–to show the social space as harmoniously mapped to a pictorial space of representation, and distinguish the city as a microcosm of the world.  Both maps offer  sophisticated visual glosses on the ancient notion of a “chorography” or qualitative view of a community, elegantly overlaying and equating their imaginary perspectival space with he social spaces of each city.

Can we create a modern chorography of Oakland that both displays and comprehends its dynamic heterogeneity, or would the city split into social divides?  Google Maps clearly fails to do so, but what would a comparable mapping of Oakland’s populations look like, perhaps mapped from the ground up–in the manner that Jacopo labored to achieve?

OAK Topographical

There was clear redlining of much of the East Bay’s residential areas in real estate maps for the East Bay cities dating from the Depression, in which Home Owners Loan Corporation rated neighborhoods for the refinancing of mortgages  that amounts to a reflection of the value of property in the East Bay, and reveal an odd mosaic of the city that privileged some regions, but also include a clear redlining of those regions by the Bay and the main arteries of transportation that continue to define Oakland’s port.  The red-lining of the city’s residential areas in the New Deal structured the city’s social geography in  imaginary construction ofways that reflect the continued exclusion of African Americans and blacks from the market of legitimate home mortgage in much of America through the 1960s, described so compellingly by Ta- Nehisi Coates, and in Oakland not only reflect the deep divides in residential ownership but created social disparities but record scars that make the city’s future harmony particularly difficult to re-imagine.  The zones of imbalanced opportunities for home ownership that long existed in the city created perpetuated deep social divides among its residents, often left without the chances of refinancing that were available to many other residents from the 1930s in the United States, as its port and low-lying areas became victims to a classic image of “blight” with roots in its deep abandonment by the public good in ways not yet overcome.

OaklandBerkeleyHOLCmap

From the first settling after the San Francisco earthquake of the Oakland hills, the demographic divides Oakland’s settlement seem to have been reflected in the value of residential ownership in its neighborhoods in ways revealed in the fractures lines of the map of the Home Owners’ Loan Corporation, and which have continued to divide its neighborhoods even after a period of urban growth.  The absence of clear neighborhoods or community organizations around the major traffic arteries that Oakland has long been defined by at its port and older shipping canals created something like a social divide not only in this early HOLC map, but that has been perpetuated within the socioeconomic divisions that were so starkly reflected in the “red-lining” of urban real estate.

Redlining By the Shore

Even if Oakland has been billed a “livable city,” the “split personality” is revealed in the divides starkly illuminated by a map of social lifestyles generated by an ESRI tapestry charting dominant lifestyles–purple noting High Society; blue “upscale avenues;” teal “Metropolis;” light bright blue “metro trendsetters;” green “seniors;” and tan and brown “inner city,” “highrise,” or “up and coming.”

The map shows the city’s split personality:

esri dominant lifestyle est bay

In a year that boasted crowd-sourced mapping of the San Francisco Bay, organizing the demographic divides that continue to shape Oakland deserves our sustained attention–and the varieties of viewing the divisions and distributions in the settlement of Oakland’s space.  Unlike San Francisco, dominated by some 359 skyscrapers in its downtown and other regions, Oakland is far more geographically disperse and diffuse, with only a small number of buildings over fifty meters all clustered by Lake Merritt–including those noted in blue, under consideration or construction.
Skyscrapers in Oakland-  50 meters

The recent ambitious and brave investment intended to equalize these clear socioeconomic divisions and to prevent them from being perpetuated by public services from schooling to economic opportunity is a step in the right direction and, based on a back-of-the-envelop calculation, seems to have its priorities and direction of resources fairly straight in how it has decided to invest in Oakland’s neighborhoods’ futures.

OaklandOpportunityImpactOverview-1024x663Distribution of San Francisco Foundation’s Investment in Oakland

But how to frame and orient the viewer of a map of the city’s demographic divisions is fraught, given the difficulty of uniting Oakland as a whole, or even in abstracting an analogously unified image that connects its disparate inhabitants.  The network that bounds the city was advanced rather optimistically in a map that elegantly promoted the lost or abandoned system of Key Cars whose web linked downtown Oakland to the Temescal and Alameda–the infrastructure for the local economy that it did up until its complete dismantling by 1959.

Map of Oakland and Vicinity- Key Car System

The serviced networks that any map foregrounds, even one of transit routes, engage their readers by networks of inter-relationships.   The above map affirms a network of transportation for their rider, suggesting the ways that the infrastructure by which the Key-Car systems united downtown Oakland and the vicinity–much in the manner current BART maps promise to link everywhere in the East Bay in a radius to Point Richmond, Brentwood, and San Jose.  The current BART network may link the Bay Area, indeed, as Oakland seems to be forsaken as being the economic it was by transit authorities and Bay Area residents.

But Oakland is also a city whose social space was long both divided and eviscerated, as the network of streetcar transit was dismantled, the railroad stations that centered the town from the 1880s declined or closed, preparing for the razing of the West Oakland residences of many porters for the MacArthur maze, long before the collapse of the I-880 Cypress Freeway in the 1989 Loma Prieta earthquake–and the subsequent massive shifts in home-ownership as a large number of houses went underwater after 2007 led to a wave of foreclosures that was almost distributed across the city, and which redefined its social space once again.

FORE_MAP

The divides and diversity in Oakland make the mapping of the city of particular interest as tools to understand its social reality.  In a society where we are regularly mapped and surrounded by maps, the critical of reading maps is recognized as an important tool to negotiate and mediate lived social space.  What sorts of divides and continuities emerge in a city like Oakland, historically defined by considerable racial diversity and income disparity?  How to map so many variations in one place?

When Denis Wood and John Fels described the map as an ideological construction of space or territory, they took time to examine the surrounding ‘paratext’ to maps as keys or markers that revealed the ideological construction of the space within the “nature” of the map, created by interpretive legends and iconography, as well as the semiotic conventions of the map itself:  yet interactive urban maps provide much more of a creative cartographical conventions and treat the map as something like an open text.

In their critical examination of the authority inherent in the medium of the map, The Nature of Maps, Wood and Fels argue that the relation between a map and territory exists through how cartography–as much as cartographers–“constructs the natural world” in relation to other sign systems, construing the relation of a ‘map’ to ‘territory’ by how maps inescapably make their subject ideological.  Taking as their case in point maps of nature, they argue the order of maps demand assent from readers through what they call the ‘postings’ and the relays that the map creates to the world it ostensibly depicts, and the new understandings of space it creates.  Wood and Fels argue “relays” in maps, tied to the texts inherent in them or positioning in books or  paratexts, which uniquely promote the construction of meaning, effectively organizing complex mental spaces to understand nature in maps, whose structure demands assent to create truth-claims about nature, and transform the space of the natural world into a structure by which nature is spatialized as known.  The Barbari and Rosselli views assert an ideology of the local, spatializing the city as it is best viewed and encomiastically celebrated as a microcosm, even though the “paratexts” by which one reads a map are left tacit for their viewers.

Yet the map does not begin from an empty space, so much as it is rooted in a space that is inhabited:  it indeed tracks multiple networks of inhabitation.

Oak 1871 Birds Eye View

Tempting as it is to argue that social space fills in the empty space of a geographic region, the maps of Oakland’s inhabitants suggest a remaking of the city’s social space–and present an image of the remaking of that space viewed from the ground up.  For rather than providing a fixed or authoritative transcription of space that promotes “a standard scientific model” that creates a “mirror of nature . . . through geometry and measurement,” as Harley wrote was endemic to the discipline of cartography, or invest authority in a single map, the variety of Google Maps templates to plot data from the US Census for the years 2005-9 create a set of multiple maps in themselves each provisional, which they invite viewers to act by ordering their content.  It is perhaps no surprise that, in an age when maps proliferate, and we are both regularly mapped and surrounded by maps, the appeal of the website is that it provides tools to select variables and determine geographic parameters about the city that we can know:  indeed, their interactive nature provide a shifting notion of a map as a graphic fixity.  Wood and Fells primarily examined the organization of space within the printed map, critically reading map’s insertion in printed texts and their relation to the semiotics of written legends.

The compilations of maps based on census data offer, at a far greater granularity than other maps, to divide space by variable criteria of income, race, or level of education to offer what might be treated as elements of a composite picture of the city’s inhabitants–from the ground up–rather than demanding assent to a given cartographical record.  In a sense, the interactive maps below start a discussion about the nature of mapped space from which one can begin to examine the city’s social space.  The interactive map creates an open text whose variables and criteria users can create.

They provide a basis to question, critique and re-evaluate question the dominance of stereotypical categories of local violence or gangs as relevant descriptors of the city, but provide a bit more complex picture of its social composition.  For the interest of these maps lie in how viewers map them as simulacra against their mental maps, rather than in their mimetic claims:  ‘simulacra’ since all maps are both filters of information that parse the relevance of social space and embody a coherent order of space, providing deeply social tools for reading.   Rather assigning integrity to the map as a unique document, we can understand its ‘social life’ through how each creates and constitutes its own social reality for readers:  the Google Maps templates offer a basis to refract socio-economic distributions in the city, rather than fetishize the authority of the given map as a form that commands assent; the familiar templates increase the improvised nature of the comparative mapping exercise.  But Matthew Block, Shan Carter, and Alan Maclean are also particularly inventive graphic artists in how they use of Google Maps–especially in comparison to how it is usually used by others.

The interactive maps created from the Census Bureau’s American Community Survey provide tools to track social realities across the nation, and filters to view specific variables in each zip-code and neighborhood.  I’m interested how maps embody Oakland as a coherent entity, and in Oakland a test-case to examine maps as embodiments of space and to illustrate spatial divides, as well as to filter different aspects of social space.  The interactive maps devised by Block, Carter, and Maclean employ Google Maps templates to invite viewers to process the coherence and divides within data from the US Census in spatial terms, using data for the years 2005-9 to create multiple maps, generated on demand, that refract or mediate statistical realities in visual formats which provide compelling ways to embody and understand social realities from the ground up. The statistical “maps” map at stunningly finer grain that reality–by “Mapping America: Every City, Every Block,” as they boast–that use tools of mapping creative interventions to analyze the Bay Area and its inhabited landscape; the mapping forms offer tools more than vehicles to demonstrate variables of race, income, education, or presence of recent immigrants, offering alternative models by which the region might both be mapped and, by extension, surrogate realities by which its composition might be known.  As much as surrogate realities, they refract pieces of that reality that we must juggle and assemble for ourselves, less attentive to the semantics of the Google Maps frame than their content. One might compare them to conventional maps based on skimpier data, to which their detail and agility provide a sort of foil–starting from the graphic charting crime-density in the Bay Area based on the police blotter.

Berkeley:Oakland Crime Density

The map is surprising for how the area immediately around the campus is a thick blotch of indelible red, bleeding into its nearby areas and along Telegraph Avenue like indelible ink.  Most of this “crime” is based on calls to the Police Dept., including a significant number of calls about problems of noise around fraternity row:  the impermeable barrier both around campus can be explained by the different policing agency that supervises the university’s campus, and the boundary of the Berkeley Hills to the East.  Crime is mapped not only indiscriminately, but distributed to reflect the contours of public complaints, as much as actual crimes.  Although the red splotches and streaks around much of Oakland and focused in its downtown seems in keeping with the difficulty of maintaining control over the dispersive city, while around UC Berkeley are dense stains of intense crimson that corresponds to the frequency of calls that the local police receive near campus.  It is interesting to contrast the map to that of San Francisco–where a huge amount of crime is clustered in the downtown, near the Embarcadero, Tenderloin, and Mission and some pockets around Van Ness–in a broad field of relatively crime-free green.

SF Crime Density

And so, if we shift mapping forms to a sort of heat-sensitive map of the violence committed and reported, the hot-spots of Oakland are more readily apparent–almost as a diffuse miasma of violence spread over neighborhoods like a viral form whose trajectory is difficult to explain or track:  heat-sensitivity is an apt cartographical metaphor of the subject charted:

eastbay_violent crime

The map of hot-spots of violent crime provides a different picture, if a tragic one, extending along the city’s major streets deep into East Oakland.  One might ask how this maps onto the city’s racial diversity. Given common predispositions, it might make sense to reflect on the city’s composition with greater granularity.  Does violence correlates to the complex ethnic or racial distribution of the city?  or to income?  or to gangs, as often suggested?  The interest of the interactive maps lies how viewers map these simulacra against their own individual mental maps, as much as in their mimetic claims:  ‘simulacra’ since all maps are both filters of information that parse the relevance of social space, providing deeply social tools for reading.   Rather assigning integrity to the map as a unique document, we can understand its ‘social life’ through how each creates and constitutes its own social reality for readers. Aside from the heat-spots in West Oakland, race is not a determining factor in a clear a way at all, although the ethnic diversity of Oakland–a historically African American city with a rapidly shrinking number of areas dominated by African American populations.  It’s in fact striking that the greatest mix of black and hispanic Oaklanders in any neighborhood occurs on the edges of Oakland:  and that the island of Piedmont is the only area that’s white.

oakland-racial-map

Census Block legend

The same data can readily be re-mapped to present a distinctly different picture of the city, emphasizing urban diversity, by using the US Census Bureau’s data from 2005-9, using the American Community Survey.  Block, Carter and Maclean exploit the Google Maps platform to embed Census data in color-coded terms, which shows small pockets of African American concentration by light blue, but relative integration with the greatest concentration of Asians near Chinatown downtown.  The below aggregates units of fifty people, rather than proportional composition, to provide finer granularity of the population and of each neighborhood in Oakland, if in a less than dynamic manner:

Race in Oakland Google Mapped

Oakland’s complex diversity might well be compared to the clearer clustering in other urban regions of the Bay Area, where whites are more concentrated in clearly bound neighborhoods, and Asians similarly concentrated in areas around Golden Gate park (Inner and Outer Sunset)–if with considerable overlap of Asian and Hispanic populations in the Mission:

Mapping Race across Bay Area

%22Greater Mission%22

Far more sharply defined geographies of racial separation define New York City, where property values create the starkly demarcated racial composition of  Manhattan, and concentrations of blacks in outlying peripheries in the Bronx, New Jersey, Queens, and Brooklyn, as well as part of Harlem:

NYC Racial Map from 20005-9 census

We see a different picture of Oakland if we look at outside racial self-identification, but examine economic diversity at a finer grain in its neighborhoods.

Back to the Bay Area, stark income divides define the landscape of Oakland in this map of median family incomes in the same dataset, more than race:

Oakland Household Income Mean

More specifically, the map reveals clear divides and income troughs where median incomes have sunk below $25,000, often reflecting food deserts and islands of an evil toxic brew of desperation, hungry desire, and distraction:

Below 25,000

For Oakland, the website Spotcrime employs catchy icons to track arrests (handcuffs); arson (flames); assaults (fists); burglaries (masked faces under hats); robberies (men running with money-bags); shootings (cross-hairs); thefts (purple silhouettes of men running); and vandalisms (green cans of spray paint spraying red), creating a detailed map to set off mental alarms in the name of a call to “know your neighborhood’s dangers”:

Assaults, Arrests, Arson, Burglary, Robbery, Shooting, Theft, Vandalism

Even if the violence and theft are predominantly in low-income areas, where the map dutifully foregrounds these impressive icons, doesn’t it remove a lot about what good happens in the same low-income areas?  After counting 1, 077 shooting incidents in Oakland in 2011 with 1, 594 victims of guns–the largest category among which (140) belonged to minors, and the greatest sub-group 16-year-olds (40) and 17-year-olds (38)–John Osborne used Google Maps to represent in a fairly schematic way the urban distribution of fatal shootings by neighborhood:

Shooting Map in Oakalnd 2012

The terrifying concentration of aggregates off International Boulevard, a major thoroughfare in East Oakland, past Fruitvale Avenue, the overwhelming majority of whose suspects are male.  In abstracting each as discrete, of course, the map is less successful underlying ties to both prostitution rings or drug deals, so much as a platform to make claims about gangs or organized crime.  The following map of victims of shootings reveals an even somewhat scarier density in the identical area of West Oakland:

Victims in oakland 2011

What kind of image of Oakland emerges?  It’s difficult to map it clearly.  One striking effect of the greater scale and definition of the maps based on the 2010 census is that the considerable proportion of resident immigrants in the city, which reveals a considerably high percentage–often more than half and up to 70% if not almost 80% in West Oakland, across from Alameda–of foreign-born residents, which demonstrates a considerable geographic mobility among residents that seems specific to the area:  Oakland has long been a cosmopolitan center that attracted the displaced to its margins.

Oakland Foreign Born Map

Immigration is not criminality, but suggests the margins of the city are where the displaced arrive:  displacement might be something of a thread in Oakland’s history, from the arrival of (far more wealthy) San Franciscans after the 1906 earthquake in Piedmont to the Chinese-American railroad laborers who settled downtown, the railway porters whose families created a large community in West Oakland from the 1880s, and workers for the shipyards, or rich communities of Eritreans, Africans, Native Americans (Lakota or Dakota), Hispanic, Hmong, Vietnamese, Somalians and Congolese who most live in cheaper housing and are likely to be taken advantage of in varied ways.  As of 2004, Oakland somehow ranked tenth in the US for the largest number of immigrants, according to the 2006 Census, despite a less vigorous local economy, and almost 30% of its entire population is foreign-born.   The margins of the city somehow remain greater and far larger than its center.

But Oakland remains known, despite this mobility, despite the presence of city gangs, a more deep-seated and almost endemic presence and prime descriptor of the city.  One can–and many do–blame gang-violence, or the competition for turf; but the violence is difficult to separate from prostitution and drug-related crime, not necessarily competition between gangs or gang-related activities, even though gangs do suggest a culture of violence.

Gangs in Oakland

Gangs are difficult to measure, although the intensity of turf-wars would seem to make it easy to use the map as an indicator of violence.

Yet if one looks at a broader map of “gangs,” the variables seem impossible to keep constant, even in a hand-drawn map of gangs in East LA from 1978 purporting to decode ‘insider knowledge’ about a topography of violence, but provides only the sketchiest of tools:

1978-eastlos-gang-map-oplg-300x224

The difficulty of attributing meaning to the mapping of gangs is more apparent if one notes their widespread presence, given this–perhaps unreliable–map taken off of a “National Gang Map” which reveals a dramatic concentration of gangs and gang members in the Westernmost states:

National Gang Map

Perhaps their presence itself reveals an attempt to make meaning from life or to carve it out of one’s social terrain to the greatest extent that is possible. One compelling map maps educational attainment–with the brightest yellow indicating an inability or difficulty to complete High School at 70%–with less than high school completion hovering around 40% among families.

Education--Less than high School degree

In the Bay Area at large, the failure of education in the Foothill-International area is striking, and is doubtless also some degree of failure in socialization if not of public education, and maps a continuing challenge for the city’s School Board and public schools.

70% no HS Bzy Area

And a corresponding map of college-educated Oakland reveals a bounded drop in below 20%, more roughly characterized at 5-14% with a BA, with large numbers of closely bordering districts hovering between 5-8%:  this might be one measure of the cultural insulation and isolation of the region, if not a clear barrier to what is often described as an ‘achievement gap.’

College-Educated Oakland

Those empty tan regions are a measure of the difficulty of shifting a divide between different Oaklands, because it maps a cross-generational or at least temporal divide in the given area over time.  The heterogeneity of Oakland is nonetheless striking even in its inequalities, to turn back to map racial diversity of Bay Area generated in bright colors on the NYT website of Block, Carter and McLean, since it suggests a picture of considerable promise.

Racial Composition OAK in Bay Area

But of course a map is not a picture.   It is a picture of variability, which can shift depending on one’s chosen criteria.  In the distribution of income levels in North Oakland, aggregating incomes of twelve families reveals a telling integration of an income-mix more striking and apparent than the in the above demographic models:  despite a scattering of upper-income levels across this North Oakland area from Emeryville, across San Pablo, and up to Broadway Terrace and Grand Avenue, lower income levels are present virtually throughout the region, with the exception of East of Broadway, although Broadway provides a clear dividing line of high incomes and lower ones, and the 880 corridor below MacArthur dotted with light blue markers.

my-neighborhood-income-map

The color-coded map of relative incomes provides us with some possibly meaningful correspondences to the hot-spots in crime.  But I wouldn’t advance the sort of argument that maps crime–or gun-violence–onto variations in household income.  The pictures of the city offer limited tools that suggest possible sites of research that might help to connect these dots.  But they offer useful, ground-up mappings of the city’s inhabitants.

Processing the relations among inhabitants of Oakland offers a way to renegotiate your relation to the city as a whole.  Mapping is about navigating, as well as processing, a surfeit of information, and about making the connections among it, grosso modo, that exist.  The fine grain of the census maps provides both a corrective to our preconceptions, and the start of something like a more fair–and illuminating–map of the city’s social space.

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Filed under Oakland, Oakland CA, open data, Racial Diversity, US Census

The World Once in Oakland

There are multiple layers of nostalgia in the antique map once found in the familiar marquee of De Lauer’s Super News Stand in downtown Oakland, California.  The sign was long an emblem a comprehensive range of world news sources and foreign newspapers, the dated map as a relic of an old sense of news. The map that so dramatically foregrounded the prominence of the United States in such an exaggerated fashion is both heavy with nostalgia of a past sense of the global centrality of north America in world news, and also of a time when the news was able to be mapped or derived from different fixed news bureaus, and bridged places otherwise removed from one another as proudly displayed on its magnificent if quite intentionally geographically distorted marque.

De Lauer's Globe

The black and white marquee of De Lauer’s Super News Stand seems a time-capsule of an earlier sense of Oakland as news entrepot, and of an era when newsprint provided a primary sense of immediate access to the wider world.  Amidst fluted pairs of caste-bronze gas street lamps in downtown Oakland, a kitschy illuminated globe marks a site of pilgrimage for newsprint, founded by a family who sold newspapers from pushcarts since 1907–both a mecca of the printed word and monument to past empires of print.  The intentionally distorted globe on Broadway carries maps, but uses the image of the US-as-world to boast of the breadth of its array of some three-hundred plus American and foreign newspapers and some 6000 magazines was a paradise of crumbling paper and glossy picture magazines, from fashion to crafts to hunting arts, complemented by comic books, triangular sandwiches and an array of cigarettes and cigars.  The magazines that often seem dog-eared from use are encyclopedic in variety, and extend back to the roped-off adults only area in the back, and are flanked by paperbacks.  (Rumors has it that incense from nearby Chinatown was burned regularly to disperse the smell of newsprint.)

The 24-hour round-the-clock schedule, before the news cycle contracted, doesn’t help the slightly worn appearance and feel of the store that might be at odds with its boast for such comprehensive news coverage.  But it symbolized a sense of easy access to news sources in an earlier era of print, as a venue to which anyone could obtain to at virtually any time of day.

delauers with papers at hand

Beside Oakland’s Tribune Tower, between 13th and 14th on Broadway, De Lauer’s Super Newsstand boasts a range of papers from round the world, and a wide selection of foreign magazines whose scope its patrons boasted did not exist west of Chicago.  Laid out in the sort of space usually reserved for a small supermarket or bookstore, its deep interior has the spaciousness of a sort of library and proud arcade of the quotidian, linking “your home town paper” to the world, back when newsprint linked the world.  And where else to buy books of superheroes than a super newsstand?

news marquis

Built beside the line of old streetcar lines and trolleys that formed an extended network across the city until 1958, De Lauer’s was a destination and a site of the distribution of news, whose papers from the Tribune Building next door spread across the East Bay–the dense business in the downtown area is evident in this Key Car Map of the old city center around the Broadway line and nearby Feeding Point by the Lake:

Oakland Key Car System

The site described as the best site of its sort west of Chicago was a survivor of downtown Oakland, whose own map had changed so much from the bustling department stores of the 1960s.  It was the site for comic books, foreign news, fashion magazines, and more, before gossip, cooking and craft magazines dominated the press.   The luminescent globe on its marquee carries the sense of global news coverage and the optimism of the early 1960s–before the 1968 riots or 1964 Free Speech Movement–that placed North America triumphantly stretched across and filling its parallels and meridians beneath the banner of the one-of-a-kind newsstand itself:  De Lauer’s Brings You the World, it still boasts, with a grandiosity of a world’s fair under a single roof, even in an age when newswires are readily accessed on the internet, and print seems a charmingly antiquated medium ill-fitted to the 24-hour news cycle.

But what about that map?  The globe on its axis is illuminated as something of a relic from an age of the Magazine Emporium; the marquee of the Super News Stand on 13th Street charmingly symbolizes the illusion of comprehensive coverage in an era of world news mediated by print, that occasioned the marked distortion of the prominence it gave North America:

De Lauer's

The prominence is more than a slight distortion of the prominence of America on the globe–

globe map

–but echoed the centrality of news that affirmed the connected place of America in the world, as well as the profusion of newspapers and sources in the United States.

The emblem of news funneling from all over the world into one newsstand was the premise not only of De Lauer’s, but of the world of print media that it nourished, now sadly an artifact quickly receded with the advance of on-line news, where we are less focussed on the global importance of American news, or, for that matter, the authority of one site to present world news.

cronkite

The ostensible focus on the world and actual depiction of North America on the marquee is not meant as a cartographical argument, but echoes the limited concern with other regions or territories in this uncredited map showing the “dependent territories” of the United States, from a classic 1904 manual of American history, which similarly foregrounds the United States as central to a global context and obscures other national boundaries in a uniform gray:

Uniteed States and Dependent Territories

But geographic knowledge was not the point of the De Lauer’s logo or marquee, so much as the comprehensiveness of their stock; De Lauer’s concentrated on all the nation’s newspapers, if it also expanded to include a range of those world-wide, in a gesture of cosmopolitanism of the city, and a complement to the grandeur of the Tribune tower, constructed in 1923 after Renaissance Venice’s bell tower of St. Mark’s–as UC Berkeley’s Campanile–as if to echo the grandiosity of claims to empire on the sea, and is inflected with a distinctive Moorish style.  But the grandiosity of the terra cotta apex of the Tribune Tower suggests the bold design of the storefronts of older buildings in Oakland’s once-grand downtown, several buildings of which are adorned by arte nouveau reliefs.

Tribune Tower

(The sense of Oakland as news entrepot was even more evident in the previous if less majestic tower on the building that resembled a transmission tower and recalled the early role of radio, long before broadcast news:

before

The subsequent expansion of the 20-story tower added to the building in 1923 reflected gave it a more elegant sense of keeping time for downtown.)

The newspaper store had grown rom a single outdoors newsstand, first moving into the Tribune Press building on 12th Street, the expanded 1301 Broadway store housed a wide range of papers and magazines, complemented by books, postcards, school supplies, maps, cigarettes, energy drinks and souvenirs, a repository of the news and arcade of daily communications from the newswires more than a 5 & dime store. De Lauer’s oddly became a bit of an intellectual hangout by the 1970s as a site of leftist magazines.  From the 1970s to 1980s, the illuminated marquee on Broadway was a sort of beacon of world-wide news sources and foreign magazines within Old Oakland’s downtown–where newspaper offices are still clustered in the city, encompassing the world’s news and leftist reviews, and, before the accessibility of world-wide news sources in online form, selling to a wide range of folks and providing a sense of open-ness which perhaps later led the store to permit homeless to camp out by its windows’ permanent 24-hour glow.

Newspaperman Charles DeLauer had worked tirelessly at the stand seven days a week until his tragic death at age 91–committed to providing out-of-town newspapers, racing forms, and foreign as well as national magazines twenty four hours a day, even weathering a declining market for news and the rise of cable news, and, back in the past, the rise of USA TODAY, which featured its own newspaper kiosks and dispensaries on American sidewalks, looking like a familiar television set as a trusted news source. If the market for many were killed by the internet, the building consolidated in downtown Oakland a family business that had once represented some forty newsstands and wagons across the Bay Area–a Bay Area far reduced in size from the present. It has long earned praise for surviving an era of news streams and digital feeds, as well as latching its revenues to glosser magazines and a source for hard-to-locate newspapers for migrants, although its now better known for illuminating the transsexual prostitutes who stand beneath the bright lights of a distinctive gleam, after the downtown neighborhood seems to shut down.

222751882_d43825178e_m

The landmark was rumored to be threatened with closure in 2008.  It was saved for a reprieve by an Oakland non-profit, but by he had reached his nineties the aging De Lauer was overwhelmed with fears that the time had come to close the curtains on a store from which over three hundred papers once circulated:  “This is a business that time is passing by because everybody has a computer,” he observed stoically, fearing the end of viability of his Catholic commitment to print.  As rumors circulating it was shuttered and provoked an outpour of support, just a month before the already retired De Lauer died of lymphoma and leukemia, the shop stocking 300 newspapers was bought by Citrine Advisors, and the store remains afloat, doing a brisk business of not only cigarettes but triangular cello-wrapped tuna fish sandwiches and soft drinks, energy drinks, adult magazines, paperbacks on world history–and range of local and state maps.

The wonderfully retro imprecise confident cartographical crest De Lauer’s long boasted illuminated Broadway twenty four hours a day, by the Civic Center BART, was never so much an actual map. It was an emblem that celebrated the promise of an all-embracing information center of the world before the world wide web, content stored not online but in the magazine racks of the old print arcade; the sign declares the United States to be the information center of the world, and the world as existing and refracted through the United States American Press Corps–contemporary to the Pan Am logo, the global map, designed just before the Cuban Missile Crisis, as an image of global dominion punctured by panic about Soviet missiles once about to be located on that island–an island notably absent from the map on the Super News Stand’s storefront.

The departure of that map, once so central to the store’s public image, in recent years has removed it to a lost Oakland, and left the place once adorned by its the map, now sadly stripped of marquee and only an abandoned wall–the store’s name appearing only as a decal on the window–

sripped-of-marquee

–reduced to geometric shapes, as if yet another casualty of the internet economy, which has transformed the storefront into only a Mecca for glossy magazines.

marqee-facade
It was, after all, only the range of magazines stocked gave a new sense to the global map that hangs outside the store.
It was long a hub from which newspapers once flowed through the East  Bay, and from which you can obtain all seven papers distributed by the Alameda News Group, as well as a range of out-of-town newspapers that are hard to obtain from the few vending boxes that still dot the streets.  The illuminated-globe logo of this 1960s emporium announced  a cross between a library and entrepot of world news, and the store, still surviving in the digital era, now survives by selling food and porn, like a steadfast guardian of the printed word and random convenience store.  It remained more than an icon, but an active center:  open in the 2010 riots at the same time that all other Oakland stores were boarded up, and doing  brisk business at the same time as the 2011 Occupy movement led to more shuttering of stores in July and August, when the store provided Occupy protesters with an unending supply of sandwiches, power drinks and cigarettes as they made headlines in the news.  Yet after years of running in the black, the store now run and by Fasil Lemma, who had long helped De Lauer keep the business afloat, with his partner Abdo Shrooh for over four years, is feared to have found a new tenant–and a 7-Eleven had already leased the site in 2011, although their permit was still awaiting pending city review.
neon

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Filed under History of Oakalnd, maps and advertising, News Maps, nostalgia and maps, Oakland