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Colossus on the Hudson: Monuments of Global Kitsch

Plans to erect a quite cartoonish rendering of fifteen-century navigator Christopher Columbus on the banks of the Hudson River not only stripped the Genoese credited with “discovering” America of historical context: it deployed the royal emissary who discovered the continent beside a development constructed by Donald Trump, the property developer who would become United States President. The monumental Columbus–projected to be far larger than any statue in the Western Hemisphere–was less of an image of contact, than a heroic image of the appropriation of the New World, an odd switch in signification from the statue rising in New York harbor, holding a torch celebrating enlightenment by the global advance of Republicanism the French government in 1893, and even upstaging it with an icon of appropriation.

This Columbus, towering and monumental in relation to Manhattan, is an invitation to an exercise in masochism in the idiom of kitsch, a new mass culture of spectacle of colonization that compresses space in global space in its claims to unlimited global authority. The utmost image of the illusion of an independent actor in space, removed from any network of royal funding, international finance, the recycled image cast in Moscow dramatizes the hoary historical myth of imposing control over space single handedly–as if erasing all acknowledgement of human dignity or a colonial context. Its amalgam of global authority and the aesthetics of kitsch that begs for more detailed examination than it has received. Standing now at the edges of American territoriality in Puerto Rico, the monumental statue designed for the quincentenary of Columbus’ first voyage is a marginalized but potent marker of transatlantic exchange.

Cristobal Colon in “The Birth of the New World” Monument in Arecibo (PR)/Lynmaris Chardon

Not bad for a gifted monument. The real estate promoter, who seems to have taken it as a calling card for his own sense of personal majesty, a made-to-order monument that had, in fact, been shopped around already to American Presidents, would be welcomed onto the reclaimed land he had convinced the mayor to rezone as residential, over the objections of Jerry Nadler, not on a column, as the World’s Fair monument built to Columbus in Barcelona in 1888 of 60 meters, or the image of pillar on which Columbus stands in New York, cast in Rome for the Italian American community, hands on hip, seventy feet above the city looking to New York Harbor of 1892 where immigrant streams were arriving, but a monument that would be imposed on the far west side of Manhattan, towering above the Hudson River, hailing the land of which he assumed mastery by virtue of royal authority, an apparently freestanding statue imposing absolute mastery of space on observers.

Of course, he looked as if he had stepped out of a comic strip, as much as a , in keeping with the cartoon-like statues of the Georgian sculptor Zurab Tseretelli, who had already accompanied Boris Yeltsin to Washington, DC to present the statue in miniature to President Bill Clinton, before Trump seems to have been offered this image that must have pleased him much as a monumental compliment on his sense of his own grandeur as a builder, a monument that he imagined might be identified with his name in the future as it dominated the skyline unlike any of the buildings he constructed or enhanced by lending his name, including Trump Tower, as a figure that, in Trump fashion, both transgressed the law and asserted it.

This Columbus was, after all, not only a kitsch figure but a father figure of the nation that Trump was being invited to assimilate to his development. As much as the notion of discovery and world-making was a Renaissance trope and trick in trade, staking claims for the Spanish King within previously uncharted territory, deploying a “Doctrine of Discovery” to justify setting foot in new worlds, the statue announces the victory of a new globalism financier by underwater financial currents, laundered funds, and foreign backers that aspired to total authrity. Its position materialized how the historical Columbus claimed, on October 16, 1492, that indigenous subjects would make good servants as subjects of the throne of Castile, appropriating their identity as a way o taking possession of the island of Haiti where he first disembarked, proclaiming its possession to an audience of few, “by proclamation and with the royal standard unfurled.” In stock phrases that vividly cemented unfurling a royal standard to the act of taking possession five renamed five islands–San Salvador, Santa María de Concepción, Ferdinanda and Isabella–as an act of discovery, the statue raising one hand like Augustus over a different island seems a transnational salutation of confident appropriation, unlike any other global monument to Columbus, and far greater in size. The pedestal held a cartoonish map unscrolled at its base, atop which travel miniature ships, in an odd hybrid of the windrogse of a portolan chart, graticule of a Mercator map, and GPS screen in its current home.

What sort of map underlay its presentation to Donald J. Trump on behalf of the Russian people in 1997, in ways that unexpectedly would make the realtor a new figure on a global stage not only of real estate, but the new global networks of appropriating funds by money laundering, offshore tax evasion, as a cover for the escalation of widespread illegality in Russia of bribery, criminality, poaching, and organized crime. A decade after Trump’s first attempts to develop real estate in Moscow, and a decade before Trump began to depend on Russian and former Soviet Union financing for real estate projects in Canada and the United States, by potential money laundering, the kitschy monument Columbus offered a masquerade to grant global legitimacy to Trump and post-Soviet Russian oligarchs on a new global stage, that we can only fully appreciate today. A decade before Donald Trump, Jr. confirmed to investors in Moscow that “Russians make up a pretty disproportionate cross-section of our assets” in 2008, the statue was to arrive as Trump returned from Moscow having announced plans underway to replicate Trump Tower in Moscow, licensing his name to the renovation of the Moskva and Rossiya hotels.

Much of these transactions will long remain shadowy. But the arrival of this ostenttious monument announced Trump’s intension to expand his properties from Manhattan to a global stage, and elevate his new development as a showpiece of a global corporation.

If it is long before the Border Wall, the monument whose delivery Trump obtained quite similarly erases the experience of America’s indigenous inhabitants; its very grandiosity and spectacularity that seemed emulate Trump, if it had been made for him, rather than was, as seems to be the case, a totem that post-Soviet Russia presented to American President George H.W. Bush. Rather than suggest a voyage, or a laborious journey, the massive bronze statuary is distinguished by its immobility, rather than mobility–Columbus was a navigator, after all, and his statuary commemorates this voyage–but cast the fifteenth-century navigator in the form of a triumphal neoclassical icon of authority, on a diminished sort of ship. This imaginary Columbus, in neoclassical robes akin to the Statue of Liberty on nearby federally owned Bedloes Island, but was far removed from the romance and excitement of the voyage imagined by the American illustrator N.C. Wyeth, of adventure of the sea, if the ships were somewhat similar–

N. C. Wyeth, Beyond Uncharted Seas Columbus Finds a New World (1927)

–but rather than mastering the open seas and moving beyond charted seas, is reduced to a statement of flashy and large-limbed grandiosity, less of an adventurer than a standing figure announcing “I am here” in not a belligerent but an almost confrontational triumphal cryptic gesture.

Standing atop a pedestal that would include the map he allegedly followed, rather than mastering the elements, the figure reaches deep into a mixed bag of mythistory to declare it on the shores of the Hudson River in a place where Columbus did not, of course, ever stand, where it would have stood before setting suns, on the shores of Manhattan island. If Wyeth’s majestic illustration was made as a framable print for the National Geographic Society to sell to its members, the exclusive nature of the statue Trump believed its Georgian sculptor, Zurab Tseretelli, wanted installed on his newest New York development, in 1997 primarily marked his status as a developer, and ability to make a good deal with Moscow. The monument made for the presentation for the quincentennial of the “discovery” of America seemed a precedent that proclaimed the victory of the arrival of a unilineal development of a transnational economic development of real estate values, removed from any bearing on global geography, as if to celebrate a triumphal arrival of local capital.erasing all sense of cultural relativism by affirming an image of global triumph that echoed Francis Fukuyama far more than George Washington or Karl Marx. The removed kitsch of this figure of alleged patriotism provided an image of pacification of native peoples, not including any group outside of a global economy of which Trump had then. seemed emblematic.

The statuary was indeed installed in Arecibo, Puerto Rico, and island that Columbus had visited, its impoverished residents of that fishing village on the outer edges of United States territoriality did not have much of a chance to resist and protest its placement, in the manner of residents of San Juan, as those of Miami Beach, Baltimore, Columbus, OH, and Ft. Lauderdale, undoubtedly taken aback by its monstrosity. Two presidents of the United States were justifiably lukewarm in accepting the gift from Moscow; the monument’s ostentatious heroism was a flat-footed poor fit with national traditions of commemorations, portraying the colonizer as a victor. But approaching Trump, during his early trips to develop Moscow properties in the mid-1990s, mirrored Trump’s attraction to both global politics and global properties in fascinating ways. A mirror for his own monumental self-esteem, the massive statue seemed to publicize the development he had planned for the Hudson River lots, a signal of his welcome of an influx of Russian funds, expanded in sales of apartments and condominiums in Trump hotels and developments from New York to Florida, if not a self-styled image of his own international goals.

This improbably towering Colossus on the Hudson, a true monument of global kitsch, would seem a Las Vegas style recycling of Augustus, an imperial gesturing to the nation as if selling an imagined vision of probity, security, and assurance, if it did not also double as a vision of globalism–one less rooted in nation, than transnatinoality, pumped up by foreign funds, rather than steering to the New World: the robed figure that Trump was keen on as taller than the Statue of Liberty would have saluted Manhattan island, in a way the actual Columbus of course never had, but revamped the austere figure of the navigator as a savior, royal emissary from afar, as a New Man for a new era, perhaps recycling Russian images of idealism as much as recuperating American ones. The rotary wheel was not only anachronistic, it suggested a smoothness of travel that is absurd, a mash-up of a yacht owner and a Roman hero who seeks little from his audience by adoring adulation.

Tsurab Tseretelli, “Birth of.the New World” (2016)
Mandatory Credit: Photo by John Alex Maguire/REX/Shutterstock (5736251i)
‘Birth of a New World’ sculpture by Russian artist Zurab Tsereteli

The monument that was intended as an inauguration of sorts of transatlantic commerce with Russia would have marked the involvement of Trump in a corrupt network of real estate and an expansion of money laundering and international finance that have raised considerable suspicions about President Trump’s representation of national interests. And while the story of the “failed monument” which curiously traveled the world over its two decades of its apparent homelessness, before being erected in Arecibo, in Puerto Rico, shortly before Trump’s inauguration. Offshore of Puerto Rico, in a nearly deserted fishing village, where it has become a source of pride, the statue of Columbus curiously joins an also smaller Statue of Liberty, or a replica of the original, erected in 1918, in mysterious circumstances, that stands downtown. The majesty of the costly project seems to have not diminished after it circulated, seeking homes along the Eastern seaboard before an abandoned Bacardi factory, before running aground in Puerto Rico, where Columbus did set foot in November 19, 1493, on a shore filled with farmlands, and few spectators to admire it, far from San Juan, but near the statue that seems its twin.

Arecibo, PR

As if a competitor to the 1884 gift of the French Republic, in considerably rescued form in her 1918 Arecibo version, the Russian sculpture of nearly 300 feet seems to dominate the space of the lady of law: and if its itinerary that might well be mapped; its symbolics existed in a language of spectacle between Moscow, Manhattan, and The Donald.

If the story leading up to the mooring of Columbus in Puerto Rico in 2016 has been told, the resourcefulness of plans to move the monument across seas, after it was cast in Russian foundries, seems to have a shadow history in remapping global power relations. The strikingly parallel histories of the massive Columbus and the fortunes of the realtor demand to be examined as a history of aesthetics, finance, and the magnification of Trump’s unexpected political career. The aspiration to erect a monumental heroic bronze of the fifteenth-century navigator occurred two years before Trump celebrated his status in the polls for U.S. President for the Reform Party then headed by Jesse Ventura on “Larry King Live!“–announcing polls to champion his possible candidacy with false modesty. “Well, I guess the polls started it. The polls came out, and they said if I ran, I’d do very well,” Trump said as if he wanted to conceal his ambitions or present his election as foregone; “I don’t know, I just don’t even know. I mean, they put people’s name — they put various celebrities’ names in, and I did very well in polls, and, all of a sudden, people started calling . . .”

The turn to embrace his status as a public figure that Trump expressed as a happenstance reflection of the popular will that polls embodied–rather than a sense of public consensus or vote–is an eery aftermath to the ominous predictions that Trump had taken to forecast of impending disasters of the poorly led ship of state, no longer sufficiently respected by allies, or abroad, that had led Trump to style himself as an alternate vision of a politician, “young, dynamic, successful,” as a Democratic sponsor of his hosting of a Congressional dinner in 1987, who was, as John Kerry had praised him, “independent.”

The businessman was calling for reducing the deficit, accelerating nuclear disarmament, and expanding the financial burdens of military allies, leading him to be avidly courted by Republicans and Democrats alike by 1997 and to only surprise some by declaring “I believe that if I run for President, I’d win”–if few knew what party Trump belonged. Yet the specter of his candidacy already haunted the nation.

Garry Trudeau, Doonesbury,/December 6, 1999

The roll-out of this non-political beast, understood primarily through the lens of his own magnificence, was aptly echoed in the grandiosity of a statue of the fifteenth-century navigator who was about to be squirreled into the United States territory as a sign of his own vainglory. Promotion of Columbus promised a point of entrance for the realtor to an image of national identity, uncannily similar in nature to what he later declared in 2015, as an eagerness to defend American interests in a global market. It certainly was, promoted as the largest statue in the western hemisphere, larger not only that the iconic Statue of Liberty, given by the French government in a gesture of solidarity of Republicanism, but a monumental language perhaps both made in Moscow and pure Trump.

Did Trump’s apparent bravado, independence, and daring fit the bill for which Democrats searched as they sought someone “young and who would be good at politics but had never been especially involved in politics before,” as political parties searched for compelling figures to espouse the messages that they believed they delivered, but could be good at messaging. The search for a new image of political leadership seemed to fit Trump by 1990–even if he was presented over fifteen to twenty years later as still coming from outside politics–and made him a likely target of whose identification of himself with Columbus might be imagined, as he tried on new opportunities for self-identification as a politician that seemed, during the late 1980s and early 1990s, before the candidacy of Bill Clinton, to be regularly arriving at his door.

In this context, the cast image of a monumental Columbus arrived. Questions rose during the Colombian quincentennial about whether the fifteenth-century navigator represented the nation of the United States. The statue designed in Moscow was not designed for Mr. Trump, but was strikingly ahistorical in its triumphal celebration of the “discovery” of the continent not only as an image of national identity, but demanding consent to an image of public authority far removed from American monuments or a tradition of political monumentality. The historical Columbus was of course with little sense to have “discovered” a new world with such a sense of recognition that the statue seems to assert; Columbus lacked this sense, either when he set of from Spain without any clear sense of what lay on the horizon, or even a clear sense of where he was, by the time he had championed the wonders of the Indies, which he believed lay in Asia, even returning from his first transatlantic voyage.

By casting the monument as a confirmation of the navigator’s role as a national figure who arrived, his right arm raised in acclamation, as if swearing fealty or in classical salutation, before the coast of the New World. The form of greeting worthy of Augustus belied that Columbus had not in fact travelled. Rather than being site specific or historic, the massive sculpture seemed a token and symbol–if not an idol–to an ideal of economic openness to international trade, a declaration of monarchical supremacy foreign to America political traditions. The multi-piece monument was a totem of economic grandeur and unbridled expenditure on funds, whose lavishness as a documentation of grandeur might obscure its role in a geopolitical chess board of global finances, that by then hinged on New York City’s financial markets. For the massive statue marked possibilities of money laundering, and foreign expropriation of wealth to offshore destinations, revealing terrifyingly modern global tentacles more than a language or intent of discovery.

The double entendre of the massive statue’s name, Birth of the New World, was inherited, but appealed, no doubt to Trump, who readily accepted the idea of promoting the monument on properties where he planned to build in 1997. He felt entitled to accept the gifted work to be erected in land he owned on the Hudson River, bought at low cost and converted to residential zoning, as an extension of his development scheme, announcing the imminent arrival of a colossal bronze Columbus, right arm raised in salutation as if hailing the New World he saw for the first time, from the Russian people.

The image of the fifteenth century navigator had been planned for the prevention to commemorate the quincentenary of the first transatlantic voyage of the fifteenth century navigator, a conceit that Zurab Tsereteli had worked on in models that he had presented to Presidents George H. W. Bush and Bill Clinton. He had earlier given models to of the navigator in heroic form, and a statue of a standing Columbus he had presented to forty five meters tall, emerging in classical robes from an egg of bronze, displaying triumphantly an unscrolled map of the voyages of the three ships of his first voyage–Niña, the Pinta and the Santa Maria–as if to herald his nautical accomplishment referenced the legend of Columbus’ demonstration of the sphericity of the earth, “Birth of the New Man” (1995), which Tseretelli also designed, ever resourceful in the needs of exportable public statuary, to be presented to Mayagüez on the occasion of the XXI Central American and Caribbean Games. (Russia also gave a copy of this statue to Spain, installed in the park of San Jeronimo, Seville, used to smuggle soft high-grade raw soft copper from Ukraine of industrial value, evading export taxes. What, this leads us to ask, did this massive tube of a hollow statue actually contain?). Financial evasion of taxes may hint at the intention of the grander statue of Columbus offered Trump, saluting the island of Manhattan as if for the first time, of which the statue of Columbus unfurling a chart seems but the first draft.

Thirty Meter tall Columbus within Forty-Five Meter Tall Egg-Shaped Bronze Lattice in Seville

If the Seville image of Columbus emerging from an egg seemed to hold a map on which the three caravels slid to the New World, opening up its lattice of ship ropes cast in the form of an egg doubled as a Beryozka doll bearing high-grade copper evading export tax, what concealed agendas and private interests were within the taller, if strikingly similar, he vehicle of goods concealed within it bronze shell, like a Beryozka doll, of this Russian connection planted on the properties of real estate but mark a startling growth of laundered funds through international banking.

If the storied if apocryphal notion that Columbus had argued for the ease of the opening of an international trade route by taking an egg and breaking its end to balance it during dinner-time debate for skeptics who challenged his conviction that the cosmographic knowledge needed for his transatlantic voyage was an act of daring diminished by all who “had wondered at it as an impossibility” before he flattened one end of the eg to make it stand on its tip, as the sixteenth-century Milanese traveler Girolamo Benzoni had first recounted in 1565, revealing his ingenuity before a fictitious dinner party before Spanish nobility, the egg shaped cage recalled the cosmographic invention of Columbus as an act of daring, invention, and bravura–that recycled a solution Giorgio Vasari described in 1550 of how the engineer Filippo Brunelleschi in 1418 solved the problem to build a dome of Florence’s cathedral, S. Maria del Fiore, astonishing and besting the “most ingenious craftsmen of design.”

The global traffic in bronze statues of Columbus sought to announce the opening of Russia for trade during the post-Soviet period fit a trade in the kitschy recycling legends, myths, and folk tales that Tsereteli pioneered. The Seville statue recalled the challenge of design celebrated as underlying the logic of transatlantic discovery was repeatedly staged in statues as an individual bravura act.

Trump boasted rather fulsomely, as is his won’t, about the “gift” of a statue was taller–by six feet!–than New York’s Statue of Liberty,–as if, by happenstance, to suggest its transcendence of New York’s skyline and cement his legacy as a builder beyond Trump Tower itself. The statue’s fitting size seemed specific to the New York monument, to be the largest in the western hemisphere, was not serendipitous; it seemed to match Trump’s tastes and global appetite. Over the wreckage of the rail yards, would the heralded statue boasted to Mark Singer, in a remarkably unfiltered manner, Trump argued the three hundred and eleven foot statue to development where he remained a minor partner would be on its way soon, its head already in the United States, and the body, if it remained in Moscow, where it was forged, would arrive, he claimed in deadpan, as he was “working toward that end,” “favorably disposed toward” what he described as the “huge personal honor” of erecting the monument on his private land where he wanted to sell condominiums.

The story of the “failed monument” has been told, but the gift that post-Soviet oligarchs long planned to offer as a gift to the United States, was cast by Trump as a final achievement, as if threading a needle, to the promotion of his own properties on a global scale greater than New Yorkers were accustomed to associate his brand. As the brash boy from Queens who had made good, the figure of Columbus, the scrappy sailor who had been dignified beside Trump International in Columbus Circle, which dwarfed the iconic image of Columbus since 1994. He may have even sought a new image of Columbus in 1997 to provide a model for the new symbol of his own internationalism, and international ambitions, and to mark the arrival of a new burst of financial energy to the empire of Trump Properties, and birth of Trump International–not backed by Spanish sovereigns whose emblem was on the bronze sails behind his back, but a faux national icon that concealed its own Russian backing.

Could the planned arrival of a generic piece of faux patriotic statuary also chart Trump’s persistent conflicts of interest as his first political ambitions emerged? The statue he described only as a “gift” from the Russian people to the United States that he had in 1997 boasted he had orchestrate in pursuit of real estate abroad, arrived from the very financiers of the post-soviet real estate market, and Moscow-based firm, who lured him to visit the city to attract funds to Moscow’s redevelopment. Re-imagined as a fifteenth-century navigator preposterously sailing into New York Harbor, or up the Hudson, mighty far from Columbus’ actual transatlantic route, against what any elementary school student might know of the voyages of discovery, if the statue demoted the place of the map was demoted to its base, the brazen rewriting of history was an act of kitsch few New Yorkers wanted to see: it seemed a means of simultaneously both attracting and repelling attention of observers in the gaudy monumentality in which Donald Trump had seemed to specialize.

The gifts of massive statuary designed by Zurab Konstantinovich Tsereteli, a Georgian sculptor with an active trading of public sculptures in Moscow, had become a sort of stock trade in monuments as gifts of state in the post-Soviet era. Highly generic in form, vaguely stripped of history, and persistently monumental, the monuments Tseretelli crafted were somehow a search for a new level of kitsch to respond to the kitsch of Soviet monumentalism, stripping figures from historical context and monumentalizing their grader. The gifting of monuments of Columbus to Mayagüez, Seville and–it was hoped–New York provided a celebration of a spirit discovery that were anonymously funded, but launched in a spree of international trading as Russia sought to open corridors of foreign trade, and Trump’s investment of Donald Trump in Moscow.

Trump announced the arrival of the hundred and ten meter bronze statue, including base as the result of his close ties to Russian elites–less as an image of American patriotism, than a means to dignify in the most opulent manner possible his most recent Manhattan property development. Did he intent it to replace the The iconic statue outside Time-Life–or Gulf + Western building seems to have been prized by Donald Trump that it became a target of his desires. Just in October, 1996, New York’s City Planning Department rejected the proposal to emblazon the orbital globe with “Trump International” on the orbital globe as a way to brand his new venture–but the developer took the shiny orbital globe, silhouetting the world’s continents on a thirty-foot wide globe, modeled after the Unisphere built for a 1964-65 World’s Fair, as fair game to brand his ambitions, as it lay on property he now owned, and even if the words “TRUMP INTERNATIONAL” were not emblazoned on it to reveal his new global ambitions, the shiny sphere was replicated, in Sunny Isles, as an icon of the global scope of Trump Properties.

Brandell Studios, Architectural Rendering

The provision of Trump with a new image of Columbus on his own Hudson Yards development would be, perhaps, an alternate glorification of hi self-fashioning and marketing as a truly international developer. Was the discussion of the arrival of Tsereteli’s monumental figure of the navigator meant to hold an image of the orbital globe that Trump saw as an emblem of his new expansive network of global real estate properties beyond New York City–as if to brand the statue that was located on his properties as an icon of its aspirations to an actual globalism, and as if a statue could bolster its claims to internationality by virtue of a monumental map.

Six Foot 1997 Model of Zurab Tsereteli’s Birth of the New World”

Was the figure of the fifteenth century navigator consisting of over 2,500 pieces of steel and bronze were more of a token or a pawn in a global Ponzi scheme of money laundering, cancelled debt–even as Trump accepted it eagerly to promote his buoyant reemergence on a global stage, having cleverly disburdened himself of abundant financial debt? Or would it conceal the greater debts that his involvement with Russian backers, canny on playing the fulsome developer for all he was worth, would itself conceal? The inflation of this “gift” of bronze that was in itself valued–or Trump boasted it was valued–as containing $40 million of raw bronze alone would be evidence of his success at the mythic “art of the deal,” if the construction of deal–and the deal that it meant for American tax payers, or for the tax board–have been rarely scrutinized. If the statue given to Seville was found to be a way of smuggling high-grade copper out of the country tax-free, was the image of Columbus something of a Trojan horse, as much as the boondoggle it is usually portrayed to be.

The idea of the arrival of the massive statuary that seemed a big win-win certainly left Trump in the mood for levity. At a time when he was ready to open his own private Club, the renamed and rebranded Mar-a-Lago, the figure of Columbus seemed a new validation of his global esteem, and gave him a sense of legitimacy, after the failure of his Atlantic City casinos, built for $1.2 billion, as a gaudily orientalist “Eight Wonder of the World” in 1990, whose “opulence” and “size” of its three casinos he boasted would make it “the most successful hotel anywhere in the world” went underwater after it failed to generate the needed $1.3 million daily to break even in overhead costs.

The addition of a statue of Columbus would seem not only emulate one of the lost seven wonders of the world, erected in Rhodes as the tallest statue of the ancient world, but would be the tallest in the Western Hemisphere. Would the figure of Columbus moreover offer the developer, in a true win-win, the desired logo for branding Trump International. It might have rebranded Trump in American politics, with Russian sponsorship, at a cost with which the nation has been saddled.

Trump on Links at Recently Opened Private Club, Mar-a-Lago, 1997/Max Vadukul

The ties of the realtor who had been interested in shifting his game from Atlantic City, after the failure of a large Casino, the Trump Taj Mahal, went under, led him to set sights on more majestic and still more mythic goals of worldly grandeur, and why would not Columbus fit the bill? The authoritarian statue certainly suggests a newfound proximity to post-soviet Russian funders, as the global financial game that Trump orchestrated seem to grow in its disconnect from America, and its concentration on the fabrication of an ideal America, with little correspondence to the actual nation and its interests. Although Trump asserts never to have had or sought or even want assistance from Russia in his Presidential campaign in increasingly strident tones, the attempt to persuade New York City to relocate a monumental bronze glorifying the fifteenth-century navigator Christopher Columbus suggests otherwise.

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Filed under Christopher Columbus, Donald J. Trump, globalization, globalized economy, national monuments

Mapping Trump

As news anchors stared directly at the camera on Election Day 2016, they might gesture mutely to the apparent dominance of Donald Trump’s presidential victory, shown the blanket of bright red polygons that took the viewer’s breath away by their sheer continuity affirmed that the people had spoken definitively.  The map was a bit of a total surprise, evidence of the disproportionate appeal of Trump across most states other than the coasts.  And it is an icon with which Trump has taken to celebrate in an almost proprietorial way as the result of his labors and his own hard work that he tried to celebrate in addressing the Boy Scouts’ annual jamboree this year.  Casting a now-forgotten moment of compact between himself as Presidential candidate and the nation, incarnated in a map, and presenting it as a personal triumph, he recalled the electoral map as a definitive rebuttal of a “dishonest” press and media, urging we all “remember that incredible night with the maps and the Republicans are red and the Democrats are blue; that map was so red, it was unbelievable,” and rhapsodizing how the map struck so many dumb with disbelief so that “they didn’t know what to say?”  The electoral map, for Trump, provided the ultimate confirmation for a “dishonest press” and “dishonest media,” but just how honest was that map, anyway?

 

Trump at Jamboree.png

 

The map seemed to show a dramatically lopsided margin of victory, but it of course concealed just as much.  It seemed to celebrate red nation, indeed, until one considered the concentration of population, and drilled deeper down into population distributions than an electoral map can reveal.  The map however remained so cognitively powerful that the geodemographics of the 2016 Presidential election seems to mark the return of a landscape of blue vs. red states, and a sense of the self-evident nature of a newly redivided republic.  The promise of national maps to parse the division of the popular vote–a conceit fundamental to the electoral college–however creates a false sense of the breadth of support or the links between an individual candidate and the land–distilling the distribution of the vote into a false if compelling continuity of a sea of bright red.  And it is not a surprise that the map has become a favorite demonstration of the extent of Trump’s popularity, and the myth of a landslide victory not seen in earlier years.  Even if its geodemographic illusion demands to be unpacked, the scale immediately gave rise to the magnification of a margin of victory that is entirely to be expected from Trump.

But for a national figure who has convinced what seem continuous swaths of the nation’s so-called heartland he could speak for their interests, it is striking that despite some considerable variations among voting patterns, the intensity of that red block so clearly endured.  The distribution illustrated the intensity of the affective relation to the candidate, or rather the failure of achieving any deep to Clinton as a candidate–but became a symbolic icon of Trump’s claim to represent the nation’s ‘heartland.’

reference-mapBen Hennig, from results of 2016 US Presidential Election

The geodemographic conceit was not much evidence that he actually did.  Despite the strength of such affective ties, Trump has only slim familiarity with that heartland–and rarely showed much tie to it.  Despite the compelling nature of the geodemographics that suggest Trump’s close tie to the nation’s center, the region Candidate Trump convinced was ignored by the media and press alike was largely avoided by Candidate Trump.  And few of its interests can be said to have been sustained by the President we now have, whose electoral success in the upper midwest will be hard to measure with a feared decline in health care subsidies, should the Affordable Care Act be repealed and Medicare gutted, leaving older working class voters in the cold, as a new tax code does little comfort.

But was Trump ever so tied to the band of red running vertically down the country?  For the region that voted for him is increasingly becoming disaffected, as he qualifies his opposition to NAFTA and his assurances about the need to construct a border wall, in ways that raise questions about his strong showing across middle-America and his identification with the people’s will.  Yet the iconic map itself may have provided for Trump himself a bit of a mirror illusion–as if to trigger a sense of recognition of his identification with the entire nation in ways that came as something as a surprise, it also effectively validated his long-time aspirations to the presidency, not only for the media, but for himself.  To be sure, the notion of a “heartland victory” reflected the growth of a tendency to shift Republican on a county-by-county level, which reflected a targeting of the midwestern states that seem to have been conducted below the eyes of team Clinton in the 2016 US Presidential election; Trump’s vote share substantially grew in Ohio, West Virginia, Iowa, Michigan, Wisconsin, Minnesota and Missouri.

 

Republican Blush.png

 

By normalizing the same choropleth of Trump votes, or using a color ramp that will foreground the percentages of voting intensity, a recommendation for all future voting maps Kenneth Field rightly suggests, the deep intensity of reds are brought out better, focussed almost in targeted sites in ways that might merit more retrospective scrutiny.

 

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Kenneth Field

But the deep reds of the electoral map were the most compelling to The Donald, and continue to lead him to retreat into rhapsodies, some eight months after the election, in Cedar Rapids IA, about how “Those electoral maps, they were all red, beautiful red.” As much as Trump has seemed to be processing the legitimacy of his victory well past the first hundred days of his term, a framed version of the electoral map infographic is rumored to have been hung, framed, as an icon in the Trump White House for visitors, to which he can point only to ask, as if in desperation,  ‘Aren’t you impressed by this map?’”  The map has become something of a calling card to which Trump seems both boastful and still gleefully processing, perhaps precisely because it was so often broadcast on TV.  The image transformed to a wall-map seems a needed confirmation of the areas that sent him to the White House, and has become a distributed visual for news interviews, as if its presence reminds interviewers that they are engaging with the representative of the real country.

 

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Why post the map on the wall?  The infographic presumably captures those areas of the US where Trump must continue to address outside Washington–and of the disempowerment of the mainstream media–as if to remind him of his ongoing sources of strength.   Trump cannot conceal his pleasure to continue to crow, reveling in his unexpected ability to cathect with voters across so much of the northern midwest if not the silent majority of the national interior, and the map confirms a moment of joy:   the map of a “sea of deep crimson” offered credible needed visual confirmation of the legitimacy his newfound power that responds to continued crises, and a sort of symbolic consolation:  Trump, as if planning a billboard to the nation, requested no one less than the Washington Post run the image on his hundredth day in office, perhaps in hopes to brainwash the nation by the repetition of that apparent sea of deep, deep red.  It reveals, moreover, the very silent majority that Trump had long evoked:  Trump’s skill at resuscitating the Nixonian conceit of a “silent majority” supporting the Vietnam war and rejection counter-culture became a bulwark of sorts against the press; it  was particularly pleasurable as it re-appeared within the very news maps that the media produced which were broadcast on television screens, in ways Trump himself wants to continue to broadcast.  Trump not only holds TV in famously high regard–even if he did not mostly watch television for all of election night–it is almost credible that the iconic electoral map was framed for the White House walls, if distorting , offered a recollection of the magnitude of his margin of victory that must be comforting to show guests.

The considerable shock of the electoral results led many readers to recognize the reduction of support for the Democratic candidate, so well-qualified, to isolated regions near the more diverse and reliably Democratic coasts.  The visualization of disembodied counties for Clinton registers an immediate anxiety in projecting the angst of isolation from the same heartland, as if to show what seem only pockets of Clinton supporters in a very tenuous archipelago with outposts hewing predominantly to the nation’s coasts, as the outliers of the vision of America that Trump was able to propose.  As much as showing the lack of contact of Clinton’s messaging to so many counties in the in-between “forgotten heartland” that the Trump vote seemed so successfully to invest coherence in, the image shows a heartland that is almost abandoned by Clinton voters who seem not to have migrated from the country, but seem exiled from an increasingly fractured nation, in their own filter-bubbles, in which their own place has been rendered up for grabs.

 

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The geodemographic illusion of such fracturing however belies the sharp dissonance that a deeply provincial figure long resident in one of the nation’s largest metropoles felt to much of the country and the nation that he so convincingly claimed he was able to represent.  Trump’s ability to have convinced much of the country he could guarantee their continued safety lies in contrast with the limited presence Trump ever remained in many of the regions that the force of his Presidential campaign so solidly and deeply colored red.  The clear divisions in the country that emerged in the 2016 Presidential election revealed a clearly widening set of divides between islands of populated blue and regions that trusted different news sources, more suggestive of a divide driven by eduction than wealth, using available census data on education from the Data Observatory in a CARTO visualization of the lower forty-eight, to create a more finely-grained record of the distribution of votes that allows the chromatic vacation to pop–

Carto Trump.pngMichelle Ho‘s Carto Blog

While the “split” between “heartland” and “blue islands” pops out better in the above courtesy the Carto dashboard, the surface of a flat map can conceal the extent to which the vote broke among more and less populated counties, as the following sizing of counties by votes received by Clinton (blue) or Trump (red).

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The thin distribution of red dots calls into question the existence of “heartland” in the nation, and how much the notion of a coherent heartland is the creation of a map, suggests the extreme oddity of an election where votes so clearly broke with electoral votes.   Notwithstanding the visualization of Alexis Egoshin being picked up on right-wing sites as a basis to argue for the need to continue the electoral college to represent the mass of land, pictured as a plateau, with which Trump won decisively, and could be called “TrumpLand” as it was so solidly voting in his favor–

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–the thinly stretched archipelago of Tim Wallace might defy geographical explanation, and be rooted as much in media bubbles, fractured politics, anti-immigrant sentiment as it can be said to be geographically determined, and perhaps the tendency that we have to believe that there could be a geographic explanation at the root of the Trump victory, or a definable “Trump” community or constituency might be more tied to the contingency of information economies than anything as easily mappable in purely objective terms.

1.  Trump’s own overly inflated claims to represent the red expanse of the rust belt was, for one, most strikingly undermined, however, by his regular return flights on his Boeing jet to his New York penthouse while on the campaign trail.  For as he campaigned, Trump maintained a remove from much of the country, even as he evoked the “rusted-out factories scattered like tombstones across the landscape of our nation,” and excoriated the policies that he claimed created them, urging voters to “take our country back again.”

While we are still trying to understand what he meant by “American carnage” save as a way to conjure fear, and a landscape beset by violence and “drugs pouring into our country and poisoning our youth,” within an “environment of lawless chaos,” the exaggerations of specters of social threats that proliferate from Trump’s mouth seem to be as emotionally figurative as they reflect actuality, and more a reflection of the America on television news than statistics.  The call to “shake off the rust” appealed, however, by binding themselves to the possibilities of “wistful time travel” that Donald Trump’s candidacy seemed to promise voters, as Zadie Smith has keenly observed.  Who better, in fact, to convince most of the country that he could bring it out of the shadow of threats of terrorist attacks that 9/11 has continued to cast across much of the nation, as if creating a bond of reassurance that stood in for any other tool of manufacturing consent.

And the tie was reified in maps.  A land map magnifying the extent of Trump’s 2016 US election results in the electoral tally was widely trumpeted by right-wing news sites, as well as the nightly news, to proclaim Trump’s was a landslide victory–even though the differences in popular voting was not only decisive, but Trump’s own relation to the nation he now leads is poorly understood.

Trump can be claimed to have converted more far more Republicans to his candidacy than recent Presidential candidates, but Trump was long an outsider.  And Trump’s imaginary tie to nation seems just that, despite some considerable crowing over Trump’s close relation to the American heartland that he claims as deeply tied to and to be the territory that he best represents–

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–although these stark divisions in the distribution of voting patterns disappear in the district-by-district electoral votes map posted by Mark E. J. Newman in clearly contrasting stretches of red and isolated islands of blue with only the occasional all-blue state.

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But the map of the distribution of electoral votes is only the start of the attenuated relation Trump has to the country.  Trump’s insistence on an alleged “mandate” or a “massive landslide” seems designed to provoke collective amnesia by its repetition–Trump’s own convictions seem born from the illusion of democracy displayed in broadcast electoral maps on TV news.  For the vagaries of the current electoral system meant that a shift of four counties from one state to a neighboring state, data scientist Kevin Hayes Wilson pointed out, would have redrawn the map of the election, and our picture of the nation to a more comforting baby blue–although this tantalizing alternate reality is not to have been, but is in fact not so far away at all:

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Yet the victory of a continuous stretch of red is so iconic that the mapping of votes by counties is taken as an affirmation of regions of deep scarlet, as if the county is a meaningful unit for displaying voting tendencies:

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The image of “red” states or counties is so potent, however, that the image is taken as evidence of the appeal of Trump’s promise to “Make America Great Again”–as if the slogan spoke to the heartland–that converting the map of counties to a cartogram which sized counties by population and voter size seems to be a weaponized warping of the nation for polemical intent, in which the center of the heartland has been stretched into a skein of thing red strands that slighted the region by stripping it of its political voice, as if created by a leftist cartographer who polemically diminished the heartland by rendering it as so much connective tissue in contrast to the prominence of blue cities.

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vote share.pngBenjamin Hennig (detail of Hennig’s cartogram of 2016 US Presidential election)

The rendering of the heartland as a stretched skein of what seem ruts in the American landscape seems the polemic of a leftist cartographer from a metropole, to many, ready to slight the heartland in favor of the magnified cities whose names appear on the map.

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To be sure, the tea leaves of county voting patterns do parse voter populations:  to be sure, Trump did almost twice as well as Clinton in those counties that were at least 85% white, rural (fewer than 20,000 inhabitants), and won huge preponderance of the votes–70%–where less than 20 percent of the population has a college degree.  But the continutiy that one can translate into spatial terms is much less clear, and the county is not the clearest organization or translation of a voting bloc, despite the clearly greater diversity of the cities, and the dominance that Trump exercised in counties that were predominantly–85%–white, in ways that may have single-handedly overturned the electoral map, and were the audiences to whom the visions of prosperity Trump promised most appealed, and where the Democratic candidate’s losses in comparison to Barack Obama were big–and where Trump won almost twice as much of the counties.

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Bloomberg, “The Voters Who Gave Us Trump” (Nov. 9, 2016)

But, by and large, the rhetoric of the red intensity of maps perhaps have originated as pollsters talking among themselves, and against each others’ expectations, as much as the distribution of a close connection to the candidate; the intensity of the red appeared in a contrast of the predictions of the popular vote distribution against the actuality, even if it seemed within a margin of error, as the final actual distribution–

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Beta News

–broke ever so slighty, but so definitively and so strikingly, from their expectations:

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Beta News

2.  Trump’s claims for a personal relation to the nation is far less apparent.  It demands to be scrutinized, as it only seems demonstrated in electoral maps.  Even though seven out of ten Republicans voiced expressed a preference for America of the 1950s rather than that of today, and Trump’s candidacy both entertained and invited such acts of willed nostalgia, it’s hard to believe Trump’s own proximity to the nation’s heartland is based on “lived” experience.  The surprising story of Trump’s campaign may be the alchemy by which he cemented a bond among evangelicals, with the help of his only nominally Catholic running mate, Mike Pence, paired with the poorly thought-out strategy of Hillary Clinton to focus on cities, rather than rural areas or the economically depressed areas that reject the effects of globalization, which could have spread those blues out along the map with far greater surety–a need that the map of Hayes Wilson reveals by the washed out areas of even the states whose delegates she won.

For while growing the share of Republican voters across several states presumed to vote Democratic, including many in the so-called “rust belt”–here colored dark red–

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–President Donald Trump seems himself to be quite alienated from the very folks whose economic interests he persuaded he would strongly defend, and less than ready to spend time there, save in his Florida estate, the new Winter Palace, Mar-a-Lago, ensconced as if forever a foreigner to much of the nation.

3.  The familiarity that Trump created with the nation seems rooted in an imaginary, built on the lifestyle of the Trump brand–even though his election leaves us with a shrinking horizon of expectations.  To say Trump ever knew much of the country is not only an exaggeration, but an outright deception that was willfully perpetrated if not orchestrated by his campaign.  Despite the broad appeal of a Trump lifestyle, Trump seems to have little connection for the man in the street or his job.  But his keen sense of playing the salesman for his brand, which promises to be a central part of his Presidency, led him to have so much practice at delivering people’s fantasies and recasting the art of promising anything but the greatest product ever to “innocent . . . exaggeration.”

For his policies betray little familiarity with the nation, beyond empty sloganeering, evident the belief that a repeal of the ACA would help the nation–when it would most likely, as Paul Krugman noted, “send the numbers right back up—[after] 18 million newly uninsured in just the first year.”  And the imposition of punitive measures against American companies who chose to locate their production overseas or in Mexico, and even more punitive tariffs against foreign competitors demand to be called out as instances of economic bullying, rather than anything like a realistic economic policy or plan.  And the notion of a 20% import tax would be passed on not to the Mexican government, but to heartland consumers who would pay for it in their purchases.  And ending the American Care Act would put almost a half a million aging folks off of health care, in ways we cannot yet fully map, but will have deep consequences for the very deep red “heartland” that Trump champions.  And as Anwar al-Awlaki, the radical Islamic American-born al-Qaeda preacher, foretold that the “West will eventually turn against its Muslim citizens,” Trump has successfully made his prophecy an actuality.  (“You were a nation of ease,” al-Awlaki had addressed the United States ominously, inviting a similar sort of time, but “imperial hubris is leading America to its fate.”)

Although Trump claimed to speak for the country, he was most famous for retreating to the confines of Trump Tower:  he was, confessed long-time political operative Roger Stone, something of a homebody.  His attachment to owning properties in Manhattan and his estate in Mar-a-Lago were so great to start rumors Trump declined to make the White House his regular residence as President.  And when Trump regularly returned to New York City or Mar a Lago, he always kept most of New York at a remove while sequestered in Trump Tower.   While totaling some 276,000 miles in the air by late September since announcing his candidacy for the U.S. Presidency  on June 16, 2015, Trump traveled over half of the days since announcing his candidacy, even while visiting far fewer places than other Republican candidates and fewer than his Democratic opponent, Hillary Clinton.  And if one is to judge his familiarity with the country in terms of the cities where he chose to build and promote hotels as evidence for the sites he earlier visited, it is striking that the sites of Trump’s North American properties are located on its coasts, or outside of the very areas where his campaign was so wildly and only perhaps improbably successful.

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For on the campaign trail, Trump buzzed about the country to create the sense of direct contact with constituents even without spending that much time in a single place, but regularly returned to New York, he may have visited places like Brooklyn, where Clinton’s campaign was based, far less frequently–and spending a considerable amount of time on the campaign trail sleeping in Trump Tower, if not resting in the large bed stationed in his 757; tweets from sites on the campaign trail conveyed his endless motion, but many began “just returned from . . .” in multiple tweets during the early days of the primary.

Were the steady accusations of his opponents’ tiredness but projections of his own somnolence or power naps?

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Trump was regularly cast by ABC news as Palm Beach’s Most High-Profile Homebody by the year’s end.  Trump was no doubt tired out by the extensive campaign where he projected his exhaustion first onto Jeb Bush and then, more dramatically, Hillary Clinton:  for two weeks in December, rather than assemble his incoming cabinet, the PEOTUS remained in the sumptuous Mar-a-Lago, rarely leaving the estate for golf and dinner at the Trump International Golf Club, or Christmas Eve mass, and meeting with his transition team just “a stone’s throw from the croquet garden,” before returning to Trump Tower in January to assemble the rest of his incoming cabinet in the nineteen days before his inauguration–and expressed reluctance in leaving his aerie in Manhattan for periods of a week after assuming the Presidency, proposing frequent returns to his three-story penthouse on the 58th floor of Trump Tower for family time during his Presidency.

4.  Even if he has warmed to the White House’ decor and furniture soon after moving in, Trump is a man who has stayed put in his lavish multi-floor apartment for much of the last three decades, and it has provided the perspective from which he looked at the United States–and may offer a perspective from which the strong opinions of his policies were formed.  For a candidate who saw the sumptuous quarters designed in Louis XIV style as a tribute to his creation of his own self-image, was his creation of a time-frame also particularly revealing?  Did his identification with an apartment decorated in 24-karat gold and marble and furniture and tapestries  in Louis XIV style with a Tiepolo ceiling put him in ideal place as a candidate to promise a project of time travel to Americans seduced by his timeless lifestyle–

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so effectively isolated as he was from the changes in the external world over the past twenty to thirty years?  (And doesn’t being called a “homebody” mean quite a different thing for such a home?)  For a man who grown up in a house with four white columns that were adorned with a confected crest and coat of arms and white columns, as a palace set apart from Queens, N.Y., with twenty-five rooms and nine bathrooms, the palatial abodes that he has continued to created for himself and his family similarly stepped outside of time.

The series of luxury hotels with which Trump’s name has been synonymous promote lifestyle packages promote pastiches of European luxury that are, after all, the tricks of the trade of a master hotelier–whose expertise is to offer an escape to a new comfort zone.  Since winning an election for United States President seems to provide only an extension of the art of escapism he has already refined in the political sphere that can translate to the trade of the hotelier, it seems no surprise that recent publicity even integrated the image of the White House facade to a promise of escapism at Trump International located in Washington, DC–even if this reveals something of a conflict of interest or confusion of jobs, or rather imagines the sort of “Suite Escape” in which Trump Hotels specialize the possibility of looking at the photoshopped blanched federal Environmental Protection Agency  through drape-graced windows in utmost Trump luxury, even if it does, as Philip Bump noted keenly, capture the “mess of conflicts of interest” that Trump is now likely to himself face far beyond that hotel.

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5.  For it seems that a large part of the promise of Trump Hotels is to offer to assemble for their eager visitors pastiches of the “finer things of life,” such as the guesthouse in the Blue Ridge foothills, combining a Georgian-style mansion with old-world elegance from Waterford crystal chandeliers, oil paintings, and statuary in surroundings recalling the Tuscan countryside; every one of his Trump International hotels or Trump Hotels is prized for its own thematic program of interior decoration that offer to their visitors.  This is distilled in the utterly escapist residence Trump loves in Trump Tower, whose time-shifting decor to transport one to an idyllic past, free from social consequences or concerns, that might be the emblem of the escape he offers the country.

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The notion of Trump sequestered, as a self-made Rip van Winkle, is somewhat appealing.  Donald Trump rarely travels, and seems something of a homebody, flying home regularly while he was on the campaign trail on his private jet–and asking the Secret Service to follow him home, on an air company he owns.  To the tune of $1.6 million, agents accompanied him on regular return flights on TAG Air, on which he logged some $6 million personally, boasting “I could be the first presidential candidate to run and make money on it,” as he walked to the bank, even outfitting his own ostentatious Boeing 757 jet at a cost of $1 million that situated his own name prominently in red, white, and blue. Trump often made late night trips back to New York during the Presidential campaign, to sleep in his own living quarters, according to the New York Times.  (The cost of outfitting his plane in suitable luxury may have given Trump grounds to criticize current government contracts with Boeing for the real Air Force One of $4 billion–“Cancel the order!“–although the mechanics of what was entailed in that plane were probably not in his grasp.)

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All those daily flights home on “Trump Force One” to sleep in Trump Tower during the Iowa Caucuses were at first feared to cost him some votes across the midwest.  Trump had regularly returned to his morning view of Central Park and his lavish home quarters, however, and seemed to relish returning with regularity during the campaign.  He didn’t allow any press members to accompany him on these flights, though the staff grew.  But he didn’t hesitate to outfit the luxury jet which was a frequent backdrop for news conferences and televised appearances, at a cost of an extra cost within the 3.8 million taxpayers payed to Tag Air, Inc., to operate the jet which approximated his personal quarters in Trump Tower, from a master bedroom approximated with silk wall coverings, mohair couch that converts to a bed, 57-inch television, home theater, shower and gold-plated toilet on this fuel-inefficient plane–all the while insisting on returning to his penthouse in Trump Tower almost each and every night.  (Trump claimed his flights were funded by checks he wrote to his own campaign, and the sale of MAGA hats and souvenirs at rallies, but the $27,000-$36,000 increase in daily operating costs of such regular flights home–the result of a deep resistance to overnighting outside his home long noted on the campaign trail–left the Secret Service sending a tidy check of $1.6 million for much of 2016 to Trump’s own airplane company.)

6.  The web of financial ties to Trump are far-flung in their nodes, and their ties to members of the incoming Trump cabinet–including Betsy “Ah, Betsy; Education, Right?” DeVos–and seem to stretch to areas only begging to be fully mapped, but which extend far, far beyond the properties of the Trump Organization.

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–in a virtual web of business connections, many concealed within his tax statements.  The ties to much of the nation and newfound legitimacy and recognition of the Trump brand seems undeniable–even if Donald Trump, Jr. dismissed the idea that Donald, now that “he’s got real stuff he’s got to deal with” and “real people’s lives,” is anything but occupied with his governmental duties or realizes the extent to which hid new platform of recognition might encourage the expansion of a luxury hotel chain to new regions of the country.   While scoffing at the “notion that [President Trump] is still running the business from the White House is just insane,” however, the network of hotel chains he has administered provide something like the template for Trump’s notion of his relation to space, as the deals he brokered with construction firms, cities, and property taxes have provided him with the basic tools by which he seems destined to project Presidential authority.  Even as Trump sons Eric and Donald, Jr., the surrogates of his hotel empire, claim “There are lines that we would never cross, and that’s mixing business with anything government,” the inescapable confusion is one from which they will benefit.

Indeed, the range of hotel properties Trump owns are wide-ranging, although notably removed form the African continent or Australia, not to mention an almost entire absence in Asia, restricting interest in South America to the tourist destination of Rio and a planned residential development in Uruguay; and with no properties in continental Europe outside Istanbul–and an avoidance of Mexico which, for the owner of a chain of luxury hotels and hotelier, seems almost to be rooted in something like a deep personal dislike–

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The selective seats of Trump International perhaps befits an entity long styled as “real estate super-brand” and linked to the lifestyle it marketed.   But the absence of Trump’s ability to market the Trump lifestyle and brand of hotel destinations in Europe, save the recent and requisite golf courses in Scotland Ireland, may reveal a long ambivalent attitude to Europe and NATO countries, given the absence of Trump interests outside golf courses in Aberdeen, Tunberry and Doonbeg.  (Indeed, Trump took no time after assuming the Presidency to rail against the EU based on his own experiences from “another world” of business–based on the firm refusal  of the EU to resist a proposed seawall on the dunes of Trump International Golf Links and Hotel in Doonbeg, Ireland, on the grounds of the environmental protection for endangered animals.  Trump was forced to curtail his planned seawall, the basis for the objection–an endangered snail–post-dates his aversion to expanding Trump International in Europe.

But is emblematic of the disproportionate scale with which Trump seems to view the world.  While mocking local disturbances faced by his building projects as annoying disturbances, he promotes his vision of a single way of life cobbled together from historical periods, providing residents a view from Mumbai at the Park at a remove from the poverty of homeless families who sleep on cardboard on Mumbai’s streets–in an image long suspected to be photoshopped.

58681cd31500002f00e9ddcc.jpegPaul Needham (2014)

The withdrawal of Trump Tower is the opposite of global engagement, but is the site to which Trump seems to invite us all to retreat in an age of global refugees.  Is it any coincidence that the self-confessed germaphobe so fearful of contamination from crowds is most inclined to adopt metaphors as floods, swarms, or infectious to describe the experience of refugees as threats to the social body, metaphorically re-framing their plight at a remove from social, politics or economics–and insisting on our need for better self-protection?  The distorted view from Trump Towers elides the experience of many through the distorting lens of real estate.

7.  Indeed, Trump’s gift for getting his name put on every empty surface known to man–including Trump-themed fiction–seems to have been taken as an excuse for his interest in political representation, which it is not.  But it is no secret that business interactions have most importantly shaped and helped formed Trump’s world view.  And the somewhat striking absence of Trump hotels in much of Eurasia–save residential developments in Seoul, and some under construction in Mumbai, Pune and the Philippines–raises questions not only of the appeal of the version of Trump glitz that they offer, but also of the place of these actual locations in Trump’s current mental map; the distance of the Trump brand entirely from the neighboring state of Mexico is more than clear, and may derive from personal distaste.

The presence of properties under construction in Uruguay, India, and Makati may indicate constraints of the Trump lifestyle, whose limited truck in Europe is not destined to grow in the future.  The relative absence of Trump’s presence in Asia–save Baku–suggests not only a compromised notion of geography for Trump, but an untimely withdrawal from international markets that analyses of the previous administration suggested place millions of jobs at risk.  How can we collectively trust a man with so compromised a notion of geography to can the Trans-Pacific Partnership?  The punitive measures proposed to be taken against companies making products overseas suggest a deeply skewed notion of the place of the American workplace in the global economy, and punitive measures against foreign competitors, suggest a limited and deeply narcissistic notion of global economic transactions, distant from and out of touch with the distribution of global populations.

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The remove of a spatial imaginary of real estate was long prominent in Trump’s mind.  The sharply concentrated and geographically small circuit of properties Trump owns in New York suggests not only a limited knowledge of the huge diversity of New York City but define the notion of the Trump lifestyle he has sold to America as an outer borough boy.  It betrays his narrow range of interest in coveted properties around Midtown and Trump Tower, revealing Trump’s longstanding interest in focussing his sights on Manhattan, despite his father Fred’s disinterest in the far fancier borough–and his open discouragement to Donald for chasing such properties from a firm that had roots from the Verrazano Bridge to the Long Island border, and offered middle-class housing, for hubris in reaching beyond his Brooklyn roots.  Is the focussed expansion of Trump Properties into Midtown, by now long naturalized by its epicenter at Trump Tower, a form of inter-borough envy with roots in the class conflicts of New York City’s urban geography?

Such inter-borough rivalry seem to have guided not only the expansion of Trump properties as it expanded to the area around the future Trump Tower, site of the tony area of Tiffany’s, the Plaza Hotel and Central Park South–

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–but the position in which he sees himself in relation to the world, and the caricature of the populist millionaire that became the conceit of The Apprentice and since become a basis for Trump to sell himself and his brand to the country.

Indeed, the eagerness of Donald to move to the toniest areas Fred Trump disdained, by casting himself from the “streetwise son of Brooklyn’s largest apartment builder,” allowed him to expand his stylized image as a colossus of Manhattan, but to disdain the outer boroughs of New York City as a place to plant the gold-plated image of his name.

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In staking claims to building in such a restricted area of Manhattan, Trump may have used midtown as a sort of arena or performance space to broadcast his identity with such well-polished sheen that it served as a launching pad for Reality TV, long before declaring his Presidency.

8.  More scarily, however, is that the quite limited previous experience Trump gained with world affairs from his perch in New York seems destined to shape the judgements that he shapes on issues of global consequence:  as being in Queens and looking at Manhattan defined Donald’s appreciation and interest in power, the very tactics of aggression that worked for him to launch his brand in New York has become generalized in the trademark launching of hotel facades, and the confrontational bullying of world leaders seems to be the chosen metier of foreign policy, as cultivating allies and personal rapports; divisions between personal space and national destiny seem far closer than in the past, who seems to see foreign policy as conducted in confidence and in tête-a-tête rapports; foreign non-immigrant workers of HB-1 visas are viewed as “cut-rate” bargains, analogous to foreign construction workers; constant commentary on foreign affairs in Twitter permitted; brinksmanship is a working strategy; market negotiations as a primary means of statecraft with overseas partners and adversaries alike.

Trump’s deep need to impress world leaders takes precedence over policy or statements of national interest; tax-cuts are for corporations, whose rate is cut to 15 percent, and tax brackets collapsed from seven to three–while omitting how the US government would be able to afford the cuts.  Trump works on small-scale corporate deals with companies about aircraft, but the big picture seems to slip away.

For Trump’s apparently unremitting focus on staking claims to what he considered higher status in New York City’s real estate market, and to promote his name in doing so, developed with an intensity that led him to continue to stake claims to that status for new arenas.  This began in New York City, greedily and relentlessly, from the West Side Highway where his promise of a waterfront apartment building led the city to permanently close an exit ramp, to Soho, to Wall Street.  This apparent search seeming to chase an image of prestige in the mirror of his own gold-plated marquee, combining deep desire with disinterest in much of the external world, almost desiring only to look in the mirror of the gold reflective surfaces naming the multi-billion dollar towers to which the developer lends his name and the status they take pains to create.  Trump indeed boasted to a biographer Harry Hurt III, back in 1993, about having the best living room view in all of New York City, by virtue of being able to see from his Trump Tower apartment his own name on all sides:  beside the Hudson River in the West Side Yards; on Third Avenue, atop the thirty-nine story Trump Plaza or the fifty-five story Trump Palace.  Hurt compared it all to a child-like fantasy: mirrored in miniature on the ultimate stage of self-indulgent fantasy, as Trump’s name is branded not only on buildings but also “on a Monopoly-tyle board game branded ‘Trump'”, in a sort of ubiquity that needs its own constant affirmation, and itself engenders a desperate need for confirmation of loyalty and admiration.

For Trump seems to have lived in an extended or protracted mirror stage, where the materials of building provide themselves the foil for revealing the “I” that the builder seeks to cultivate, forged in a pre-linguistic stage but continuing as a distorting monumentalization of selfhood that desires to obscure if not obliterates the very map across which it spreads, disorienting the viewer.  The reality of the Trump presidency seems retaining the sheen on the name that seems to gain a greater aura the more that it is reproduced.

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Trump Tower

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But how long can that last?  While Trump boasted that his ability to have “added show business to the real estate business” is an apt characterization as “a positive for my properties and in my life,” is the nation able to be defined as his property, or is he able to fulfill the fantasies of his constituents through inflated promises and empty patina?

Rather than build such bold pronouncements of self without oversight in Washington, DC, Trump seems to offer the nation new ideas of the landscape of governmental authority.  For rather than seeing the role of the Presidency as representing the nation, Trump seems to have relentlessly presented the function of the Presidency as expanding own his personal enrichment at the cost of the nation–and indeed at the cost of the Presidency’s historical prestige.

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Filed under American Politics, data visualization, Donald Trump, electoral maps, real estate